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Creative Creative Works Christmas

2022 agency Christmas card round-up

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By Amy Houston, Senior Reporter

December 23, 2022 | 6 min read

Christmas will look very different this year for many families around the globe and agencies have reflected this in their end-of-year messaging.

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The team at M&C Saatchi decided to let their kids design the card this year

With the big day right around the corner, we look at some of the best Christmas cards from agencies this year, with themes of giving, creativity and tech.

Oliver opts for a simple Ascii design

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This year, the creative agency has gone for a super simplistic design. Why? It wanted to spend as little of the budget as possible so that as many donations as possible could be made to charity. That meant no expensive shoot, no complex tech build and definitely no Photoshop. The agency made donations to The World Food Programme, Alzheimer’s UK and Centrepoint.

M&C Saatchi lets kids raid the supply cupboard

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In a similar train of thought, the team at M&C Saatchi decided to let their kids design the card this year to save money. By doing so, the agency will be donating more money to British charity Shelter over the festive period.

Forever Beta terrifies with an AI nightmare

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While entertaining, these unsettling and macabre images from Forever Beta’s festive effort come with an important message from the team: “While AI is on the rise and dominating the news, the important briefs should be left to humans… for now.“

BBD Perfect Storm supports Ukrainian children

It’s the first Christmas since Russia invaded Ukraine and this appeal hopes to encourage people to send a gift to the children who have been affected by the war.

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AKQA’s animated Christmas card aims to spread hope

This card was inspired by the Ukrainian folk song Shchedryk, commonly known as Carol of the Bells.

The team worked with the award-winning production designer and artist Mariia Shub and her brother Rodion, who were displaced from Ukraine to the UK with Mariia’s two daughters.

Isobel is ‘Les Not-so-Miserables’

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Rather than reflect on the doom and gloom of the year in its annual agency Christmas card, Isobel has picked the richest, most opulent period of history for this year’s theme. And the team are hoping they won’t get their heads chopped off!

Good captures the Christmas feels

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The Good team created some ASMR soundscapes, including a cozy fireplace and snowy terrain, to capture the sounds of the festive period.

The team also wanted to ensure that local families and children in Southwark got to feel the magic of Christmas, so donated to Home Start so others can enjoy a Christmas dinner.

IPG Health encourages some ‘chill’ time

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Everyone can use a little rest and relaxation from time to time and IPG Health is hoping that we all take a minute to step away from our screens, leave our mouse alone, breathe, relax, chill and listen to its chill Spotify playlist.

Brave says warm wishes don’t cut it

This year, instead of a normal Christmas Card, Brave has donated to National Energy Action, a charity working to end fuel poverty. The agency created this short film to help spread the message.

Creative Creative Works Christmas

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