Ad of the Day: Warner Hotels takes inspo from Hollywood horrors in surreal film
Company is known for short breaks designed exclusively for adults.
Warner Hotels has released a new brand campaign that highlights what could happen if kids took over its adult-friendly holidays.
The tongue-in-cheek ‘A Kid-Free Break’ sees the brand deploy various Hollywood movie tropes in a parallel universe where kids rule the roost. The film’s soundtrack has the same ominous tones used in Stanley Kubrick’s horror ‘The Shining’ and sees a bunch of kids getting frustrated at the lack of ‘fun’ things to do at the hotel.
As the weirdness intensifies, the children multiply and glitch before they finally disappear and calm is restored.
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Ben da Costa, chief creative officer at Now, commented: “I love my kids, but not other people’s when they’re kicking my plane seat. With families cooped up together, what better way to remind the adults that there is a place designed exclusively for them than with an extreme imagining of what children at a Warner Hotel might be like? Thank you to our clients for going with us on this child-free rollercoaster. Our ad is funny, surreal and over-the-top, but at its heart, it’s a film that showcases the beautiful Warner Hotels properties and the premium experience they offer to adult holidaymakers.”
Credits
Creative agency: Now Advertising
Grand Central
Sound designer: Munzie Thind
Producer: Martin Critchley
Cheat post-production
Grade: Jonny Tully
Producer: Sarah Banks
Private Island
Director: Chris Boyle
Executive producer: Helen Power
Producer: Amara Rossell
Post-producer: Àine O’Donnell
Director of photography: Ben Spence
Editor: Horia Ionescu
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