TripleLift gets iSpot to verify its CTV ads to improve transparency
TripleLift partners with iSpot.tv to verify its ad impression across Connected TV (CTV) and linear.
TripleLift ads iSpot to its CTV offering / Pexels
Ad tech firm TripleLift has tied with TV measurement company iSpot to bring greater transparency to its connected TV (CTV) offering.
The inability to measure an ad impression delivered on CTV is still holding brands back from moving money over from linear TV. When brands buy programmatic CTV inventory, they often have no idea what channel or even what show an ad will be served on – there is almost no visibility.
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To prove to its advertisers that CTV is worth investing in, TripleLift has integrated iSpot into its adtech stack to track impressions.
The partnership gives advertisers and video publishers the ability to verify ad impressions across multiple platforms for both spots and product placements.
Brands using TripleLift will now be able to measure CTV impressions and compare the reach against their linear campaigns. Alongside this, brands will be able to use the tech to optimize campaigns and target based on age, gender, and advanced audiences.
TripleLift selected iSpot after running tests with other measurement firms. Stu Schwartsapfel, executive vice president of media partnerships at iSpot said: “Its critical brands are afforded a transparent view into the explosive streaming market while having context anchored in live linear TV, where there remains a massive ad footprint.”
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General manager for connected TV at TripleLift, Michael Shields, added: “iSpot helps brands ensure more dollars are going towards engaging with new audiences while simultaneously facilitating comprehensive understanding of investment and campaign optimization.”
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