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By Hannah Bowler, Senior Reporter

December 15, 2022 | 2 min read

Putting its money where its mouth is, the trade body aims to promote the value of TV advertising in a surreal spot from Mother London.

TV trade body Thinkbox has created a wacky ad campaign to prove to advertisers the effectiveness of TV as a media channel.

Creative agency Mother London developed the campaign which tells the story of a law firm that specializes in nursey rhyme-related injustices.

Dropping on linear and BVOD on Boxing Day, the ad will be aired through Thinkbox’s stakeholder broadcasters Channel 4, ITV, Sky and UKTV. MediaCom handled the media planning and buying for the spot.

The 60-second film centers on lawyer Michael Goose whose business was struggling until re-investing the profits from a lucrative payout into a TV advert. Following the TV campaign business at the Happily Ever After Law Associates boomed and he could take on cases like Incy Wincy’s eviction notice and Mrs Dumpty’s lawsuit for gross ‘eggligence’.

Thinkbox’s marketing director Andrew MacGillivray said that in tough economic conditions it is the right time to remind advertisers about the value of TV. He added: “But we also want to do that in an engaging, entertaining way and to be a welcome guest in living rooms across the country."

The ad is directed by Jonny and Will from Blinkink. The pair said the documentary feel was inspired by "classic Hollywood films about lawsuits and business guys, giving it an interesting edge."

'Happily Ever After' is Thinkbox’s ninth TV spot, but the first since its 2019 ‘Tooth Fairy’ campaign. The trade body recently proved campaigns that combine BVOD and linear TV are more effective than with linear alone.

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