Economic turbulence hits Dentsu’s ‘growing but slowing’ ad spend forecasts for 2023
Ad giant predicts that $740.9bn will be invested in advertising next year, compared with $713.6bn over the course of 2022.
The global freeze on ad spend has the industry predicted to hibernate in 2023 before coming back to life in 2024 and beyond / Jason Mitrione
Global ad spend growth is set to cool significantly next year, per the latest forecasts from Dentsu, which paints a picture of an industry still 'growing but slowing'. The advertising giant predicts that overall global ad spend will increase by 3.8% in the face of significant headwinds – less than half of the overall growth in 2022.