The Drum Awards Festival - Extended Deadline

-d -h -min -sec

OOH Digital Out of Home OOH Advertising

Deep dive podcast: Where’s out-of-home advertising heading next?

Author

By Chris Sutcliffe, Senior reporter

December 14, 2022 | 2 min read

For our out-of-home (OOH) deep dive, we're taking a look beyond the exciting developments of 2022 to where this exciting discipline is headed next. What can brands expect to see over the next couple of years - and where should they be investing their time and money to stay ahead of the curve?

The Drum's senior tech reporter Chris Sutcliffe is joined by panellists Caspar Thykier, co-founder and CEO at Zappar, and Alex Caldwell, senior OOH specialist at Known, to discuss:

  • What role is OOH playing in a brand's wider marketing strategy?
  • Which verticals and sectors are - and aren't yet - making the most out of the OOH format?
  • What new tech is underpinning OOH in 2022 - and how much more sophisticated will it get in the near future?
  • OOH has some inherent strengths that no other marketing medium can emulate. What are some of its current weaknesses relative to other marketing mediums - and how close are we to fixing them?
  • What are you most excited about when it comes to OOH in the next few years?
OOH Digital Out of Home OOH Advertising

Content created with:

Known

Known is a modern marketing company that pairs Ph.D. data scientists with award-winning creatives, expert research teams and strategists who leverage machine learning,...

Find out more

Zappar

Zappar is the world’s leading augmented reality platform and creative studio for mobile and web apps. Since 2011, Zappar’s mission has been to democratise AR...

Find out more

More from OOH

View all

Trending

Industry insights

View all
Add your own content +