Samsung targets Generation TikTok with #FindYourFlipside content campaign
Samsung is set to launch a content series exploring how the power of change and new possibilities as part of its #FindYourFlipside campaign.
The social campaign, which promotes the new Samsung Galaxy Z Flip4 phone, aims to engage “Generation TikTok” through the stories and experiences of a team of creators.
The “Team Galaxy” creators include professional gamer @loserfruit, chef and restaurant owner @dimsimlim, model and content creator @simplydanbrown and make-up artist @rowisingh.
The campaign starts with a film that flips the narrative on what the creators are known for, using the Galaxy Z Flip4 and Z Fold4 as the portals to access these new skills.
The content series will showcase each creator’s journey of self-discovery as they are mentored and motivated through their “flipside” experience.
The campaign will run across TikTok, Instagram, YouTube, Twitch, BVOD, Pinterest and Yahoo.
The campaign was created by CHEP Network in collaboration with Entropico Films. It was directed by Natasha Foster and features a commissioned track by Korean/Australian hip-hop collective, 1300. A music video produced by Videohead and directed by Raghav Rampal has also been created for the track.
Eric Chou, director of product and marketing at Samsung Electronics Australia, said “Redefining the art of self-expression is one of the core pillars of our Galaxy Z Flip4. With this social-first campaign, we’re looking to challenge the status quo by flipping what is expected and inspiring our creators in unanticipated and entertaining ways.”