The Drum Awards for Marketing - Entry Deadline

-d -h -min -sec

Marketing Brand Strategy Creative Works

4 best brand holiday gifts, from Jim Beam PJs that hug to Kroger’s stress-relieving apron

Author

By Audrey Kemp | LA reporter

December 12, 2022 | 5 min read

From a leg lamp beer dispenser to hug-simulating pajamas, here are four of the most peculiar products from brands for the holidays.

leg lamp

Miller High Life's beer-dispensing leg lamp is a standout seasonal product / Credit: Miller High Life

4. Miller High Life releases a leg lamp beer tower

leg lamp

Miller High Life, the brand that introduced the viral gingerbread dive bar last year, has a leg up on the competition when it comes to new twists on holiday classics. This year, the brand released its own leg lamp, ‘The Miller High Life Leg Lamp Beer Tower,’ inspired by the iconic prop in the 1983 film, A Christmas Story.

This isn’t just a functioning leg lamp, however. Rather, it doubles as a beer tower, capable of dispensing a six-pack’s worth of brews from its ankle. The lamp, available exclusively on Miller High Life’s online holiday shop, stands at 3'5" and retails for $120 (which the brand says honors Miller High Life’s upcoming 120th anniversary).

3. Jim Beam debuts hug-simulating PJs for long-distance love

pajamas

Holidays are best spent with loved ones close and some alcohol in hand, however, that may not be possible for everyone this year. Thankfully, Jim Beam is delivering a special holiday gift to make those far away feel a bit closer: a set of flannel pajamas designed to feel like a ’Kentucky hug’.

The unisex, flannel PJs provide weight around the neck, shoulders and back, creating the feeling of an in-person hug. The set is currently available for $25 at jimbeamkentuckyhug.com while supplies last.

2. Hot Pockets releases insulated shorts for winter wear

cargo shorts

Those who insist on wearing shorts all year, the gift that keeps on giving has arrived. For the holidays, Hot Pockets has created limited-edition shorts that keep your food hot and your calves cool.

Shop the Hot Pockets shorts, and matching hoodie, at PKTS.gg. More details can be found here.

Suggested newsletters for you

Daily Briefing

Daily

Catch up on the most important stories of the day, curated by our editorial team.

Ads of the Week

Wednesday

See the best ads of the last week - all in one place.

The Drum Insider

Once a month

Learn how to pitch to our editors and get published on The Drum.

1. Kroger calms Christmas chaos with a stress-relieving apron

America’s grocer Kroger is making sure we maximize time with loved ones and don’t sweat the small stuff this holiday season with the first-of-its-kind, intelligent stress-reducing Holiday Apron.

The apron, co-created by DDB New York, Smooth Technology and award-winning designers Diego Montoya and Ricky Reinoso, represents the first wearable technology from Kroger and incorporates stress-reducing technology for all five senses.

For more, sign up for The Drum’s daily US newsletter here.

Marketing Brand Strategy Creative Works

More from Marketing

View all

Trending

Industry insights

View all
Add your own content +