All the winners from The Drum Awards for Content 2022
McDonald’s, BMW, EE, Brewdog, Adidas, L’Oréal and Marriot among the brands taking home trophies this year.
Winners Twitch for DoorDash
The Drum Awards for Content celebrate the best branded content from across the globe, attracting entries from across Asia, the Americas and Europe. This year there were nominations from Canada, India, Australia, Singapore, China and many other countries around the world.
Below, we round up the campaigns, teams and talent that were judged best in 2022 and that are heading home with one of our awards.
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Grand Prix, Consumer Products or Services, Best Multi-Channel Content Distribution Strategy and Best Branded Content Strategy/Campaign
Agency: Drum OMG, Channel 4, Essence and OMD UK
Client: Google Pixel 6
Campaign: Highlife
Chair Award and Not-for-Profit or Charity
Company: Prostate Cancer UK
Campaign: The 30-second Risk Checker
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Automotive or Transport
Agency: Wavemaker UK
Client: BMW
Campaign: Forces for Change
Best Content Campaign/Strategy for Good
Agency: Pitch Marketing Group
Client: EE
Campaign: EE gives Dennis the Menace his first phone
Best Celebrity/Influencer Brand Partnership
Agency: Craft Media
Client: BrewDog
Campaign: Making Laout a Reality with That Peter Crouch Podcast
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Best New Product or Publication Launch
Agency: Barbarian
Client: Fenty Beauty
Campaign: Ghost Stores Launch
Best Response to Change
Adidas Training Series
Music, Entertainment, Gaming and E-Sports
Campaign: Namma Stories - The South Anthem
Agency: Supari Studios
Client: Netflix India
News, Media or Publishing
Company: Netguru
Campaign: Hidden Heroes - Tribute to People Who Shaped Technology
Travel, Leisure or Sports
Agency: Qumin
Client: Marriott International/Moxy
Campaign: Where Brave Starts
Best Use of Mobile Content
Agency: MPower and Oliver Agency
Client: Manulife
Campaign: Routes for Heart
Best Integrated Campaign and Most Innovative or Creative Use of Content
Agency: Ready10
Client: McDonald’s
Campaign: One’s Lovin It
Most Innovative Use of New Social Platforms
Company: Twitch
Client: L’Oréal/Maybelline NY
Campaign: Turn Up the Volume
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Retail or E-Commerce
Agency: Propel and Oliver Agency
Client: Swoop
Campaign: Beach Coupon
Best Internal Content Marketing Strategy/Campaign
Agency: The 10 Group
Client: Vodafone
B2B
Agency: Bloomberg Media Studios
Client: Wells Fargo Bank
Campaign: Quest for Better
Best Use of Print in a Content Marketing Campaign
Agency: Sunday
Client: Ocado Retail
Fashion, Health, Beauty or Luxury
Agency: Zulu Alpha Kilo
Client: Harry Rosen
Campaign: Hijacking the Masters
Best Use of Content on Social Platform
Agency: Whalar
Client: DirecTV
Campaign: The Creator House Approach
Best Content Marketing DE&I Program/Initiative
Agency: One Green Bean
Client: The Bodyshop
Campaign: The Reverse Roast
Best use of Streaming Video Content
Company: Twitch
Client: DoorDash
Campaign: Everyone’s Player One With DoorDash
Best Content Marketing ROI/Measurement Program
Agencies: Propel and Oliver Agency
Client: WestJet
Campaign: WestJet-X
Best Creative Content Idea Using Video
Company: Indeed/Indeed Creative
Campaign: Indeed’s Pay Gap Social Experiment
Healthcare and Pharma
Agency: AnalogFolk
Campaign: The Truth, Undressed
Most Effective and Creative User-Generated Content
Agency: One Green Bean
Client: Frida
Campaign: Real Birth Announcements
Finance/Professional Services
Agency: Addleshaw Goddard
Client: Rhyme and Reason
Campaign: Poetry and the Law