The Drum Awards The Drum Content Awards Brand Strategy

All the winners from The Drum Awards for Content 2022


By Dani Gibson, Senior Writer

December 9, 2022 | 8 min read

McDonald’s, BMW, EE, Brewdog, Adidas, L’Oréal and Marriot among the brands taking home trophies this year.

content listicle 2022

Winners Twitch for DoorDash

The Drum Awards for Content celebrate the best branded content from across the globe, attracting entries from across Asia, the Americas and Europe. This year there were nominations from Canada, India, Australia, Singapore, China and many other countries around the world.

Below, we round up the campaigns, teams and talent that were judged best in 2022 and that are heading home with one of our awards.

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Grand Prix, Consumer Products or Services, Best Multi-Channel Content Distribution Strategy and Best Branded Content Strategy/Campaign

Agency: Drum OMG, Channel 4, Essence and OMD UK

Client: Google Pixel 6

Campaign: Highlife

Chair Award and Not-for-Profit or Charity

Company: Prostate Cancer UK

Campaign: The 30-second Risk Checker

Automotive or Transport

Agency: Wavemaker UK

Client: BMW

Campaign: Forces for Change

Best Content Campaign/Strategy for Good

Agency: Pitch Marketing Group

Client: EE

Campaign: EE gives Dennis the Menace his first phone

Dennis the menae gets his first phone

Best Celebrity/Influencer Brand Partnership

Agency: Craft Media

Client: BrewDog

Campaign: Making Laout a Reality with That Peter Crouch Podcast

Best New Product or Publication Launch

Agency: Barbarian

Client: Fenty Beauty

Campaign: Ghost Stores Launch

Fenty B

Best Response to Change

Adidas Training Series

Adidas training series

Music, Entertainment, Gaming and E-Sports

Campaign: Namma Stories - The South Anthem

Agency: Supari Studios

Client: Netflix India

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News, Media or Publishing

Company: Netguru

Campaign: Hidden Heroes - Tribute to People Who Shaped Technology

Travel, Leisure or Sports

Agency: Qumin

Client: ​Marriott International/Moxy

Campaign: Where Brave Starts

Best Use of Mobile Content

Agency: MPower and Oliver Agency

Client: Manulife

Campaign: Routes for Heart

Routes for Heart

Best Integrated Campaign and Most Innovative or Creative Use of Content

Agency: Ready10

Client: McDonald’s

Campaign: One’s Lovin It

One's Lovin It

Most Innovative Use of New Social Platforms

Company: Twitch

Client: L’Oréal/Maybelline NY

Campaign: Turn Up the Volume

Retail or E-Commerce

Agency: Propel and Oliver Agency

Client: Swoop

Campaign: Beach Coupon


Best Internal Content Marketing Strategy/Campaign

Agency: The 10 Group

Client: Vodafone


Agency: Bloomberg Media Studios

Client: Wells Fargo Bank

Campaign: Quest for Better

Quest for Better

Best Use of Print in a Content Marketing Campaign

Agency: Sunday

Client: Ocado Retail

Sunday Ocado

Fashion, Health, Beauty or Luxury

Agency: Zulu Alpha Kilo

Client: Harry Rosen

Campaign: Hijacking the Masters

Best Use of Content on Social Platform

Agency: Whalar

Client: DirecTV

Campaign: The Creator House Approach

Best Content Marketing DE&I Program/Initiative

Agency: One Green Bean

Client: The Bodyshop

Campaign: The Reverse Roast

Best use of Streaming Video Content

Company: Twitch

Client: DoorDash

Campaign: Everyone’s Player One With DoorDash

Best Content Marketing ROI/Measurement Program

Agencies: Propel and Oliver Agency

Client: WestJet

Campaign: WestJet-X

West Jet X

Best Creative Content Idea Using Video

Company: Indeed/Indeed Creative

Campaign: Indeed’s Pay Gap Social Experiment

Healthcare and Pharma

Agency: AnalogFolk

Campaign: The Truth, Undressed

Most Effective and Creative User-Generated Content

Agency: One Green Bean

Client: Frida

Campaign: Real Birth Announcements

Frida Bus

Finance/Professional Services

Agency: Addleshaw Goddard

Client: Rhyme and Reason

Campaign: Poetry and the Law

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