Ad of the Day: goose migration story helps Tim Hortons raise refugee funds
Canadian coffee chain has launched a holiday campaign and children’s book, with proceeds going to the UN Refugee Agency.
Tim Hortons’ holiday campaign ‘KindNest’ tells a timely story about having to leave home under difficult circumstances and the struggles of seeking a new life in a foreign land.
The campaign includes a Canadian goose as the welcoming figure that takes in newcomers.
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Hope Bagozzi, chief marketing officer of Tim Hortons, said of the work: “Our holiday campaign is inspired by the shared values and traditions of Canadians of being kind to each other and making everyone feel welcomed and included. These values are never more relevant than during the holidays – kindness is a gift we all have in us to give.”
To accompany the ad, Tim Hortons has co-developed the book A Nest in the North with Veronika Kotyk, an illustrator and graphic designer who made her journey to Canada from Ukraine in June 2022.
“I’m extremely grateful for the chance to share a story so close to my own personal experiences and the experiences of many others who were forced to leave their ’nests’ for different reasons,” said Kotyk.
Both ‘KindNest’ and A Nest in the North were developed in partnership with independent creative agency Gut Toronto and the book is available to purchase as a hard-copy or e-book at anestinthenorth.ca. 100% of the proceeds from book sales will be donated to the UN Refugee Agency (UNHCR).
Credits
Gut Toronto
Co-founder & creative chairman: Anselmo Ramos
North American CCO & partner: Juan Javier Peña Plaza
Managing director: Ryan O’Hagan
ECD: Brynna Aylward
ACDs: Laura De Santis, Sophia Kossoski, Eva Feldman
Art directors: Daniel Zhang, Angelica Frank
Copywriters: Christopher Vena, Christina Gregoire
Head of production: Renata Neumann
Director of production: Athena Kouverianos
Senior producer: Kelly Mark
Producer: Dennis Soler
Group account director: Elizabeth Reyna
Account director: Tyler Yukich
Account supervisors: Laura Cavalcanti, Carla Gomez
Account executive: Mariana Campos Pastrana
Director of communications: Alexandra Velasco
Creative resource manager: Beth Barnes
CSO: Dino Demopoulos
Sr strategist: Gvantsa Datuashvil
Jr strategist: Lisa Clark
Content director: Emily Barnes
Social strategist: Gastón Figallo
Content strategist: Victoria Vecchio
Rebolucion (production company)
Director: Sebastian López
CEO: Ezequiel Ortiz
Exec producer: Wada Gallardo
Producer: Emiliano Bonda
Post co-ordinator: Mariano Olivari
DoP: Manuel Bullrich
Editor: Sabrina Mottino
Post: Ratio VFX
Color grading: Maria Carretero
Audio Mix and Music: Grayson
Illustrator: Veronika Kotyk
Printing Company: RR Donnelley
Tim Hortons
Chief marketing officer: Hope Bagozzi
Sr director/head of marketing communications: Solange Bernard
Head of integrated marketing communications, Media & Social: Nicole Avery
Senior marketing manager: Heather MacLeod
Manager, marketing communications: Nishtha Sharma
Senior manager, media: Anthony Campos
Director, communications: Michael Oliveira
Manager, communications: Megan Giffin
Collaborative agencies
French adaptation: The French Shop
Media: Horizon
Digital Media: Media.Monks
PR: Craft
Production resources: APR