Performance Art takes Grand Prix at The Drum Awards for Digital Industries

This year's winners include companies such as Eight&Four, TMWI, Zulu Alpha Kilo, Twitch, VMLY&R, Sony Pictures and Uefa. The results were revealed at a ceremony at The Drum Labs in London, during our week-long awards festival, alongside a live cast on The Drum TV.

The Grand Prix went to Performance Art for Black and Abroad with The Black Elevation Map campaign, while the Chair Award went to VMLY&R Commerce Mexico for Corona.

The judging panel was chaired by Phil Jones, founder and organizer at Podge Events, along with a stellar jury that included experts from Merkle, Forbes, Specsavers, Lion & Lion, TMW Unlimited, Tinder, Deliveroo, Accenture Song, Modo25 and Bosco, Thomson Reuters, MRM US West and more.

You can find a complete list of the winners here.

Grand Prix, Digital for Good Award, Best Digital Brand Experience and Most Effective Use of Data

Performance Art for Black and Abroad

The Black Elevation Map

The Black Elevation Map is an immersive digital experience that reimagined the American landscape by taking cultural data such as Black population data, historical markers, Black-owned businesses and social media activity, and visualizing it as points of interest on a dynamic, searchable elevation map of the United States. The greater the density of data, the higher the elevation.

Chair Award, Consumer Products/Services, Best Digital Transformation, Technical Innovation and UX Usability

VMLY&R Commerce Mexico for Corona

Pickpocketing has become a regular occurrence in football stadiums across Mexico. This has made many fans wary of carrying money and other valuables, only bringing their jerseys to football games. When Corona noticed its beer sales decline at stadiums, it came up with an innovative new payment solution to sell beer while keeping customers feeling safe. Jersey Pay is a unique payment method that transforms a football jersey into a digital wallet. Simply add credits to the water-proof tag inside your jersey badge and immediately begin enjoying a Corona beer at a retail price, keeping the brand close to the hearts of football fans.

Best Healthcare/Pharma and Best Response to Change

Deloitte Digital for NYU Langone Health

The Return Visit

41% of US adults delayed or avoided medical care over the past two years due to fear of Covid and an inability to access care. This shadow epidemic from missing care could possibly result in 10,000 additional deaths from undiagnosed breast and colorectal cancers alone. Starting in 2020, The Return Visit has been treating the fear to enter clinics in order to bring back millions of patients to the care they would not have otherwise received. The initiative changed the patient experience and fundamentally changed the way NYULH operates, communicates, and uses technology to care for patients and save lives.