How NYU Langone Health and Deloitte Digital nixed New York’s Covid fears
NYU Langone Health and Deloitte Digital earned the ‘Healthcare and Pharma, Best Response to Change’ award at The Drum Awards for Digital Industries 2022. Here's what made ‘The return visit’ a winning campaign.
'The return visit' / Credit: NYU Langone Health
The brief
In the past two years, over 40% of adults in the US delayed medical care due to a fear of contracting Covid. The aftermath of this could be staggering, as some 10,000 people may die from untreated breast and colorectal cancers alone.
In 2020, NYU Langone Health tapped Deloitte Digital to create a campaign compelling enough to prevent this from happening, and encourage patients to keep their appointments.
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The idea
Thus, ‘The return visit‘ was born. In order to dissolve fear-based barriers, Deliotte and NYU Langone Health focused on its improved remote and mental health services, all of which were crucial at the time.
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The results
Since 2020, ‘The return visit‘ has provided millions with the care they would not have otherwise received. Specifically, it prompted 2.2 million visits and 176,000 vital follow-up visits to various specialties, including internal medicine, cardiology, and endocrinology – none of which would have happened without the campaign. In short, the campaign unequivocally saved lives.
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This campaign won at The Drum Awards for the Digital Industries 2022. You can see all the winners here. The Drum Awards for Marketing are currently open for entry. Find out how you can enter now.