Ads of the Week: Spotify Wrapped returns and Arsenal re-sign Ray Parlour

By Amy Houston, Senior Reporter

December 7, 2022 | 5 min read

There’s also a beautiful spot from Patrón that uses music to spotlight handcrafted tequila process and Aldi kicks off Christmas in the US with a new cast of characters.

Spotify Wrapped 2022 / Spotify

Every week, The Drum picks the top global campaigns from our Creative Works. You can submit your new work here.

This week, Spotify Wrapped returned with new interactive activations, Arsenal re-signed Ray Parlour as creative director in mockumentary and Erste Bank’s animated Christmas spot touched on the energy crisis.

Spotify: Wrapped by Spotify

The streaming platform has introduced playful features this year, including a massive OOH crossword in LA.

Arsenal: Ray Parlour, Creative Director by Weirdo

Arsenal FC has created a tongue-in-cheek ad and transformed fan favorite Ray Parlour (AKA ‘The Romford Pelé’) into a fashion industry creative.

Erste Bank: Believe In Christmas by Believe In Christmas

The Vienna-based banking group has become well-known for its annual festive campaigns, earning many views and awards.

Patrón: Our Hands by Mullenlowe Los Angeles

Patrón highlights artisans including a jimador and tahona miller, plus various fermenters, distillers and bottlers in this ad.

Aldi: Twas the Night by Leo Burnett

The German supermarket chain has launched its first-ever Christmas ad in the US, featuring a host of new characters.

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Outback Steakhouse: Destroy the Evidence by Mischief

Netflix and Outback Steakhouse have teamed up to promote two onions. Yes, you read that right.

Montefiore-Einstein: Caring Makes Magic by Alto New York

Nearly three minutes of holiday delight offer dual storylines and one important message in this festive spot.

Pepsi: This One is a Dirty Soda, Santa by Pepsi

With the holidays just around the corner, Pepsi, Lindsay Lohan and Santa invite fans to try a naughty new twist on an old tradition: instead of milk and cookies, try ’pilk and cookies.’

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Creative Creative Works Ads of the Week