Meet the winners of The Drum Awards for Digital Advertising APAC 2022
The Drum Awards for Digital Advertising APAC reward brands and teams that truly understand their customers we celebrate the very best digital media and technology in the region. Here’s the winning work.
Winners of The Drum Awards for Digital Advertising APAC 2022
From Twitch to Wendy’s and Google to McDonald’s, some of the world’s top brands, agencies and organizations have been recognized for outstanding work in their respective categories at our annual awards ceremony.
Below, we round up the campaigns, teams and talent awarded in 2022.
Advertisement
Grand Prix and Best Use of Gaming
Agency: Twitch
Client: 5Gum
Campaign: Team Clutch
Advertisement
Chair Award, Most Effective Use of Branded Content and Travel/Leisure/Tourism/Sports
Agency: Qumin
Client: Moxy
Campaign: Where Brave Starts
Retail, E-commerce & Consumer Product/Service and Most Effective Contextual Ad Targeting Campaign
Agency: Together
Client: Wendy’s New Zealand
Campaign: Weather-triggered TikTok
Public Sector or Government
Agency: Carousell Media Group
Client: Ministry of Sustainability and the Environment
Campaign: #TrashToTreasure
Advertisement
Not-for-Profit/Charity
Agency: OMD New Zealand
Client: KidsCan
Campaign: Weather forecast for July 2022: it’s raining child poverty in NZ
Most Effective Use of Performance
Agency: Essence
Client: Google
Campaign: Elevating Data-Driven Performance Marketing for the Google SMB AdsTeam
Advertisement
Most Effective Use of Data and Best Paid Search Campaign
Agency: OMD
Client: Equifax Kiwibank
Campaign: A more responsible approach to lending using Location Intelligence
Most Effective Use of Affiliate Marketing
Agency: Commission Factory
Client: My Muscle Chef
Campaign: Win Big While Breaking The Deep Deals Paradigm
Most Effective Programmatic Media Partnership
Agency: Vistar Media
Client: HBF Health Insurance Australia
Campaign: Amplifying campaign effectiveness by combining direct and programmatic OOH advertising
Advertisement
Finance and Professional Services
Agency: Grow
Client: Rabbit Care
Campaign: Innovative Banking Comparison Platform Partnership
Best Use of Video Ads
Agency: Vidico
Client: Bailey Nelson
Campaign: ‘Best In Class’ Aussie YouTube
Best use of Tech in OOH
Agency: Acquire
Client: Parex
Best Response to Change
Agency: InMobi
Client: Unilever Indonesia and Mindshare Indonesia
Campaign: Bango and Royco Online-to-Offline Sampling Program
Best Paid Social Campaign
Agency: OMD New Zealand
Client: Westgold Milk Products
Campaign: Buttering up the Japanese market the Kiwi way
Best Omni-Channel Campaign
Agency: Alarice International Limited
Client: Crocs China
Campaign: Be Your Own King with Crocs
Best Mobile Campaign
Agency: CruiSo Digital Solutions
Client: CSL
Campaign: Experience the World Differently
Best Innovation
Agency: Together
Client: AIA New Zealand
Campaign: Owning the insurance intent moment through real-time search
Best High-Impact Campaign
Agency: Twitch
Client: McDonald’s Singapore (Hanbaobao Pte Ltd)
Campaign: McDonald’s Chicken McCrispy - The ‘Spicy Debate’
Best Branding Campaign
Company: ViewSonic
Campaign: ViewSonic Gaming – United By Play
Best Ad Sales Team of the Year
iClick Interactive Asia Group Limited
Automotive and Transport
Agency: BBC StoryWorks
Client: Lexus Australia
Campaign: Uncompromised Elegance
Adtech for Good
Agency: InMobi and Wavemaker
Client: Tata Consumer Products
Campaign: Tata Tea raises climate consciousness through eye-catching Jaago Re mobile campaign
Check out which of The Drum Awards are currently open for entry.