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Meet the winners of The Drum Awards for Digital Advertising APAC 2022

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By Dani Gibson, Senior Writer

December 6, 2022 | 11 min read

The Drum Awards for Digital Advertising APAC reward brands and teams that truly understand their customers we celebrate the very best digital media and technology in the region. Here’s the winning work.

Digi Ad APAC

Winners of The Drum Awards for Digital Advertising APAC 2022

From Twitch to Wendy’s and Google to McDonald’s, some of the world’s top brands, agencies and organizations have been recognized for outstanding work in their respective categories at our annual awards ceremony.

Below, we round up the campaigns, teams and talent awarded in 2022.

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Grand Prix and Best Use of Gaming

Agency: Twitch

Client: 5Gum

Campaign: Team Clutch

Find out more here.

Chair Award, Most Effective Use of Branded Content and Travel/Leisure/Tourism/Sports

Agency: Qumin

Client: Moxy

Campaign: Where Brave Starts

Find out more here.

Retail, E-commerce & Consumer Product/Service and Most Effective Contextual Ad Targeting Campaign

Agency: Together

Client: Wendy’s New Zealand

Campaign: Weather-triggered TikTok

Find out more here.

Public Sector or Government

Agency: Carousell Media Group

Client: Ministry of Sustainability and the Environment

Campaign: #TrashToTreasure

Find out more here.

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Not-for-Profit/Charity

Agency: OMD New Zealand

Client: KidsCan

Campaign: Weather forecast for July 2022: it’s raining child poverty in NZ

Find out more here.

Most Effective Use of Performance

Agency: Essence

Client: Google

Campaign: Elevating Data-Driven Performance Marketing for the Google SMB AdsTeam

APAC GOOGLE WINNER

Find out more here.

Most Effective Use of Data and Best Paid Search Campaign

Agency: OMD

Client: Equifax Kiwibank

Campaign: A more responsible approach to lending using Location Intelligence

Kiwibank

Find out more here.

Most Effective Use of Affiliate Marketing

Agency: Commission Factory

Client: My Muscle Chef

Campaign: Win Big While Breaking The Deep Deals Paradigm

Find out more here.

Most Effective Programmatic Media Partnership

Agency: Vistar Media

Client: HBF Health Insurance Australia

Campaign: Amplifying campaign effectiveness by combining direct and programmatic OOH advertising

Most Effective Programmatic Media Partnership

Find out more here.

Finance and Professional Services

Agency: Grow

Client: Rabbit Care

Campaign: Innovative Banking Comparison Platform Partnership

Rabbit Care

Find out more here.

Best Use of Video Ads

Agency: Vidico

Client: Bailey Nelson

Campaign: ‘Best In Class’ Aussie YouTube

Find out more here.

Best use of Tech in OOH

Agency: Acquire

Client: Parex

Best in DOOH APAC

Find out more here.

Best Response to Change

Agency: InMobi

Client: Unilever Indonesia and Mindshare Indonesia

Campaign: Bango and Royco Online-to-Offline Sampling Program

Find out more here.

Best Paid Social Campaign

Agency: OMD New Zealand

Client: Westgold Milk Products

Campaign: Buttering up the Japanese market the Kiwi way

westgold

Find out more here.

Best Omni-Channel Campaign

Agency: Alarice International Limited

Client: Crocs China

Campaign: Be Your Own King with Crocs

Crocs China

Find out more here.

Best Mobile Campaign

Agency: CruiSo Digital Solutions

Client: CSL

Campaign: Experience the World Differently

Best Mobile Campaign

Find out more here.

Best Innovation

Agency: Together

Client: AIA New Zealand

Campaign: Owning the insurance intent moment through real-time search

Best Innovation

Find out more here.

Best High-Impact Campaign

Agency: Twitch

Client: McDonald’s Singapore (Hanbaobao Pte Ltd)

Campaign: McDonald’s Chicken McCrispy - The ‘Spicy Debate’

Find out more here.

Best Branding Campaign

Company: ViewSonic

Campaign: ViewSonic Gaming – United By Play

Find out more here.

Best Ad Sales Team of the Year

iClick Interactive Asia Group Limited

Best Ad Sales Team

Find out more here.

Automotive and Transport

Agency: BBC StoryWorks

Client: Lexus Australia

Campaign: ​Uncompromised Elegance

BBC Story Works

Find out more here.

Adtech for Good

Agency: InMobi and Wavemaker

Client: Tata Consumer Products

Campaign: Tata Tea raises climate consciousness through eye-catching Jaago Re mobile campaign

Find out more here.

Check out which of The Drum Awards are currently open for entry.

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