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IPA picks EssenceMediacom’s Josh Krichefski as next president


By Sam Bradley, Journalist

December 6, 2022 | 3 min read

The advertising trade body’s current president, VCCP’s Julian Douglas, finishes his term in March.

josh krichofski

Josh Krichefski, president-elect of the IPA, led EssenceMediacom’s merger / IPA

EssenceMediacom’s Josh Krichefski has been elected to lead the Institute for Practitioners in Advertising (IPA), the UK ad industry’s principal lobbying organization.

Krichefski, who is global chief operating officer of WPP-owned agency EssenceMediacom, will take over from current president Julian Douglas, the vice-chairman of VCCP, next March.

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“I am truly honored to have been chosen as the next president of the IPA. I look forward to building on the outstanding work of my predecessors in championing our industry, its creativity and its impact in the world,” said president-elect Krichefski.

“We are living through an extraordinarily disruptive period that is reshaping the economic, social and natural environment. How we continue to adapt as an industry is absolutely crucial as to how we, and our clients, will survive and prosper in the years ahead.”

Nigel Vaz, a former president of the IPA who led the selection committee, said that Krichefski was “the perfect person” to lead the organization. ”Josh’s energy and passion for our business will be invaluable in helping us all make the most of the opportunities that next year will inevitably bring. I know he will be an outstanding president.”

The IPA’s director general Paul Bainsfair added: ”I am very much looking forward to working with Josh to ensure the IPA remains the power behind the practitioners. He is already a member of IPA Council and his pioneering work on good mental health – People First Better Results – is well known to me, and is seen as a blueprint for other agencies to follow. I can’t think of anyone better to help us focus on what is important over the next two years.”

Outside his role at EssenceMediacom, Krichefski is a trustee of The Talent Foundry, a board member of the MS Society and has campaigned for better workplace wellbeing and mental health within the advertising business.

Agencies Agency Culture IPA

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