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By Ellen Ormesher | Senior Reporter

December 6, 2022 | 2 min read

German supermarket chain has launched its first-ever Christmas ad in the US, featuring a host of new characters.

Leaving its tried and true UK mascot Kevin the Carrot back across the pond, Aldi has introduced US audiences to a cast of new characters created by Leo Burnett (which famously developed Kellogg’s Tony the Tiger and Snap, Crackle and Pop, as well as the Jolly Green Giant) in partnership with Digitas and PXP.

‘Twas the Night’ sees the gang rally together to ensure the holidays feel special no matter what, highlighting Aldi’s US offering of over 1,199 products at affordable prices.

Aldi’s festive ads have long been a mainstay of the British Christmas calendar. This year, the retailer developed two spots to mark both Christmas and the Fifa football world cup, both featuring the ever-popular Kevin the Carrot.

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