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Interview with an AI: ChatGPT says ‘consider the risks of using AI in advertising’

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By Kenneth Hein, US Editor

December 5, 2022 | 9 min read

A new generative artificial intelligence (AI) tool has gone viral. But what does it know about advertising? After multiple hours in an AI wormhole, here’s what The Drum discovered.

AI brain

ChatGPT gets opinionated about advertising. / Adobe Stock

ChatGPT is being heralded as the next link in the evolutionary chain of generative AI. Released to the public last week by Open AI, the tool has already passed the million user mark.

The technology, which can do everything from cleaning up faulty code to writing villanelles and designing custom exercise plans, has TechCrunch warning Google to take note. Slate has called it “scary good, crazy fun.” The Guardian says it is “stunning academics with its essay writing skills.”

But what does ChatGPT know about advertising? The Drum decided to ask ChatGPT its opinions on the matter – which it was hesitant to do. However, upon asking it to write an article about the topic, it had plenty to say:

Worst ad of all time?

New Coke ad is widely considered to be the worst ad of all time. Its failure was due to a number of factors, including its lack of authenticity, its use of stereotypes and cliches, and its failure to effectively convey the message of the product. The ad serves as a cautionary tale for advertisers, reminding them of the importance of authenticity and relevance in advertising.

Best holiday ad of all-time?

The Coca-Cola "Holidays Are Coming" ad is widely considered to be the best holiday ad of all time for a number of reasons. First and foremost, it is a classic and timeless ad that captures the spirit of the holiday season. The ad is warm and nostalgic, and it evokes feelings of joy and excitement. It is a memorable and beloved ad that has become a part of the holiday tradition for many people.

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Worst holiday ad of all-time?

The Walmart "Fruitcake Toss" ad is considered the worst holiday ad of all time for a number of reasons. First and foremost, the ad was seen as being in poor taste and offensive. The concept of throwing fruitcakes at each other was seen as mean-spirited and disrespectful, and it was not in line with the spirit of the holiday season. Additionally, the ad was criticized for being overly violent and promoting unhealthy behavior.

Best ad of all time?

The Apple 1984 ad is widely considered to be the best ad of all time. Its success was due to a combination of factors, including its historical significance, its powerful and memorable message, and its ability to create a strong emotional connection with audiences. The ad serves as an inspiration for advertisers, reminding them of the power of bold, creative, and effective advertising.

Worst Super Bowl ad of all-time?

Overall, GoDaddy's "Perfect Match" commercial is widely considered to be one of the worst Super Bowl ads of all time due to its cringeworthy content, poor timing, and lack of relevance to the company's products and services.

Should AI be used in advertising?

Whether or not AI should be used in advertising is a complex and nuanced question that depends on a variety of factors. On the one hand, AI has the potential to be used in advertising in various ways, such as analyzing consumer data and optimizing the performance of advertising campaigns. This can help advertisers reach their target audience more effectively and efficiently. Additionally, AI can help advertisers create more personalized and relevant advertisements, which can improve the customer experience and build brand loyalty.

On the other hand, there are also potential risks and drawbacks to using AI in advertising. For example, AI algorithms can sometimes make decisions that are biased or discriminatory, which can have negative consequences for both advertisers and consumers. Additionally, using AI in advertising can raise concerns about privacy and the use of personal data.

Ultimately, whether or not AI should be used in advertising is a decision that should be made carefully, taking into account the potential benefits and drawbacks of using AI in this context. It is important for advertisers to use AI responsibly and ethically, and to consider the potential risks and drawbacks of using AI in advertising.

Should I pursue a career in advertising?

Deciding whether or not to pursue a career in advertising is a personal decision that depends on your interests, skills, and goals. If you are interested in creative problem-solving, have strong communication skills, and enjoy working in a fast-paced environment, a career in advertising may be a good fit for you. Additionally, if you are interested in learning about consumer behavior and how to create effective marketing campaigns, a career in advertising may also be a good choice.

Why wouldn’t I?

There are a few reasons why you may not want to pursue a career in advertising. For example, if you are not interested in creative problem-solving, do not have strong communication skills, or do not enjoy working in a fast-paced environment, a career in advertising may not be the best fit for you. Additionally, if you are not interested in learning about consumer behavior and creating marketing campaigns, you may want to consider a different career path. Finally, if you are not comfortable working long hours and dealing with tight deadlines, a career in advertising may not be the right choice for you.

What about journalism?

Journalism is a career that involves reporting and writing news stories for various mediums, such as newspapers, magazines, television, and online news outlets. Journalists are responsible for researching and gathering information on a wide range of topics, and they must be able to write clear, concise, and accurate reports. If you are interested in staying up-to-date on current events and have strong writing and research skills, a career in journalism may be a good fit for you. However, if you are not interested in staying current with current events or do not have strong writing and research skills, you may want to consider a different career path.

Is it likely that AI could replace journalists who report on marketing and advertising?

It is unlikely that AI will completely replace journalists who report on marketing and advertising in the near future. While AI technologies have advanced significantly in recent years, and some AI systems are able to generate text that is similar to human-written content, they are not yet capable of replicating the creativity, critical thinking, and decision-making abilities of human journalists. Additionally, the role of a journalist goes beyond simply writing articles, and involves tasks such as research, fact-checking, and analysis that are difficult for AI to replicate. However, it is possible that AI may be able to assist journalists with certain tasks, such as data analysis or content generation, in the future.

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Thank goodness.

You're welcome! It's important to recognize the limitations of AI and to understand that there are certain tasks and activities that are better suited to human intelligence and creativity. While AI can be a valuable tool, it is not yet able to replace the unique capabilities of the human mind.

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