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Ronaldo beats Messi to become the #1 player on social media at Fifa World Cup 2022

By Chris Argyle-Robinson | Research & Strategy Director, Co-Founder

December 2, 2022 | 5 min read

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As we reach the halfway point of Qatar 2022, Portuguese superstar Cristiano Ronaldo has already amassed 134.1 million engagements – a huge 94% share of the Portuguese team’s total.

Ronaldo World Cup image

As we reach the halfway point of Qatar 2022, Cristiano Ronaldo has already amassed 134.1 million engagements

In a distant second place is Argentina’s Leo Messi with 34.7 million engagements.

Meanwhile, England is currently leading the charge on social media thanks to ranking first in video views (96 million), second in engagements (22.6 million), and third in new followers (996,000).

These headline-grabbing results come from the first of two #SportOnSocial Fifa World Cup 2022 reports that rank every team and player based on their social media performance during the tournament.

The report also reveals the posts that have evoked the strongest emotional response from fans: Germany’s covered-mouth protest against Fifa’s ban of the OneLove armband.

The reports include:

  • a league table ranking the players on social media

  • a league table ranking the teams on social media

  • the three posts that have evoked the strongest emotional response among fans.

The second report featuring the final results will be released on December 21.

Register below to receive your free #SportOnSocial Fifa World Cup 2022 reports:

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