By Amy Houston, Senior Reporter

December 2, 2022 | 2 min read

The campaign parodies high fashion brands to promote the launch of its retro-inspired apparel line.

Arsenal FC has created a tongue-in-cheek ad and transformed fan favorite Ray Parlour (AKA ‘The Romford Pelé’) into a fashion industry creative.

In the spot, viewers see the former footballer sketching, stitching and photographing his designs before the hotly-anticipated drop of the club’s Retro Collection. The light-hearted comedy taps into the fans’ in-joke of Arsenal’s tendency to stray from football club to ‘fashion club.’

To coincide with the short film, there will be a parody high-fashion pop-up at the corner of Brewer Street and Air Street from December 2-4.

The ad will be distributed across owned and earned channels.


Project: Ray Parlour: Creative Director

Client: Arsenal Football Club

Agency: Weirdo

Creative director: Louis Persent

Strategy director: Michelle Yeadon

Senior creative: George Wheeler

Senior strategist: Kate Knowles

Designer: Jack Rawlings

Production coordinator: Tinashe Mpavaenda


Directors: Crooked Cynics

Producers: Eden Clark and Chloe Green

Director of photography: Edward Tucker

Photographer: Ellyse Anderson

Stylist: Efe Igbinadolor

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Creative Creative Works Arsenal

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