US Ad of the Day: Lindsay Lohan & Santa down ‘dirty soda’ drink Pilk (Pepsi & Milk)
This holiday season, Ol’ Saint Nick left out a special surprise for Lindsay Lohan: the internet-famous, Pepsi-milk combo ’pilk’.
With the holidays just around the corner, Pepsi, Lindsay Lohan and Santa invite fans to try a naughty new twist on an old tradition: instead of milk and cookies, try ’pilk and cookies.’ Yes, you read that right.
Pilk, colloquially known as a “dirty soda” on the internet for years, is the infamous mixture of Pepsi and milk. Now, Pepsi is welcoming pilk with open arms – and giving 25 lucky fans the chance to win a cash prize if they try the concoction with cookies.
Starting today through December 25, fans can join the naughty list by participating in the #PilkandCookies Holiday Challenge. To enter, fans must follow @Pepsi on Instagram, Twitter or TikTok, and share a photo or video of their dirty, decadent pilk and cookies with #PilkandCookies #Sweepstakes.
To kick off the challenge, Pepsi teamed up with two of the most iconic stars of the holidays: Lindsay Lohan and Santa. In the spot, Santa pours a can of Pepsi into a glass of milk left for him. That following morning, Lohan, fresh off her holiday feature film in Netflix’s Falling for Christmas, descends the stairs, donning an updated Santa-inspired look from her Jingle Bell Rock days. Soon, she discovers the pilk from Santa, which she enjoys with chocolate chip cookies, of course.
The campaign was ideated and produced by PepsiCo's in-house content studio.
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Agency: PepsiCo’s in-house content studio