By Amy Houston, Senior Reporter

December 1, 2022 | 2 min read

The Vienna-based banking group has become well-known for its annual festive campaigns, earning many views and awards.

In ‘Believe In Christmas,’ viewers see a mysterious man who takes it upon himself to ruin the holidays for everyone in a small village. All through the night, the mean character cuts power boxes and sabotages the gas tanks of cars. Due to his actions, people in the town are met with an energy crisis.

Determined not to let the miserly man spoil Christmas, the villagers come together to lift each other’s spirits and celebrate together with what they have.

Mario Stadler, head of group brand management and communications at Erste Group, said: “This year’s advert addresses all of us and the many challenges we are facing as a society right now. In times of need, strong communities are the ones in which people help each other out. That’s what we want to show in #believeinchristmas. Coming closer together – that’s what Christmas is really about.”


Client: Erste Group Bank AG

Head of group brand management: Mario Stadler

Advisor: Martin Radjaby-Rasset

Group brand management: Daniel Ratzenböck and Juraj Flimel

Agency: Jung von Matt Donau

Creative director: Werner Singer and Gerd Schulte Döinghaus

Copywriter: David Schneider

Art director: Gerd Schulte Döinghaus

Client service: Katharina Höller and Anamarija Stojic

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