Modern Marketing Ad of the Day Brand Strategy

US Ad of the Day: Hot Pockets’ heated cargo shorts for ‘guy who wears shorts in winter’

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By Audrey Kemp | Junior Reporter

November 29, 2022 | 4 min read

The guy who wears shorts all year can now enjoy a warm Hot Pocket anytime, anywhere – by wearing limited-edition shorts from the brand.

hot pockets branded shorts

Now those who wear shorts all year can do so comfortably / Credit: Hot Pockets

We all know a guy who insists on wearing shorts and a hoodie all year, no matter how cold it gets outside. Now he can rock his bold sartorial choice comfortably thanks to Hot Pockets, which has created shorts designed to keep Hot Pockets hot at peak winter time.

Indeed, the Nestlé-owned brand known for its molten-hot microwaveable turnovers has channeled its technology into cargo shorts with insulated pockets for on-the-go snacking. Each pair will feature not only a retro devil that implores consumers to ‘Stay heated,’ but an actual Hot Pocket and matching hoodie adorned with flames and the phrase ‘Hotter in the Midwest.’ The items will be available for purchase for a limited time beginning on December 12 via pkts.gg.

“Wearing shorts in winter is an unexpected, bold fashion choice, and Hot Pockets saw a way to bring the heat with our new insulated shorts,” Hot Pockets’ brand marketing manager Bryan Waddell said in a statement. “We teamed up with Columbus Fashion Alliance not only because we believe in their mission, but because we knew they could help bring our consumers a functional item with an undeniably hot design.”

Credits

Clothing design: Columbus Fashion Alliance

Photography: NRG

PR strategy, earned media: Nestlé and Weber Shandwick

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