The Drum's Open Mic wins Digital Product of the Year
The Drum's Open Mic picked up the coveted 'Digital Product of the Year' at the 2022 PPA Independent Publisher Awards on Friday. But what is Open Mic? And why is it such a world-beating product? Here's everything you need to know.
The Drum's Open Mic team. From left to right: Gavin Jordan, Alex Zeevalkink, Angela Barnes, Isadora Coughlin
For a product that exists solely to provide a platform for other businesses to shine, the tables were turned on Friday night when the Open Mic team took to the stage at The PPA Independent Publisher Awards.
Presented by Never Mind the Buzzcocks legend, Angela Barnes, the award for Digital Product of the Year was given to Open Mic due to the membership product's, “adaptability to new market conditions, impressive revenue growth and a fantastic knowledge of their target audience.”
In the past year, Open Mic has grown its community to over 70 members, extending to some of the biggest media and marketing names, such as Meta, LinkedIn and JCDecaux.
With 82% of marketers leveraging content marketing and millions of pieces of content published online each day, it's never been harder to cut through the noise. But with the ability to publish their thought-leadership directly to The Drum’s homepage, Open Mic members have benefitted from The Drum’s vast audience to get the engagement that matters.
Earlier this year, the product also launched its super successful ‘Ask an Expert’ series – a series of short-form social media videos, where members provide their expertise on the industry’s hottest questions.
Alex Zeevalkink, head of digital publishing at The Drum said: “I’m so pleased to see all the hard work that’s gone into Open Mic recognized by the PPA judges. This year, we’ve continued to develop an amazing community of members. Combining the strength of their thought-leadership with the reach of The Drum’s audience has created a truly world-beating product. At The Drum, we want to make businesses famous in the industry, and that’s what Open Mic will continue to deliver for its members in 2023.”
Want to join publishing's Digital Product of the Year? Find out more about how Open Mic can help you here.