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Future of TV Brand Strategy TV Talks Podcast

TV Talks: The 5 most important streaming trends of 2022

November 23, 2022 | 3 min read

That's a wrap for series two TV Talks. To mark the end of the eight episodes and the end of the year we've digested some of the biggest changes in streaming in 2022.

TV Talks wraps series two

TV Talks wraps series two

Media editor John McCarthy and TV journalist Hannah Bowler recap the past 12 months of streaming news and boy it was a big one. 2022 was the year Netflix got ads, Warner Media merged with Discovery, and cinema was dealt a huge blow by changing streaming habits.

The biggest win for the marketing industry is that 2022 was the year TV returned to advertising as saturation led subscription services to embrace AVOD models. Along with Netflix, Disney+ gave the greenlight for ads on its service, Peacock and Discovery+ also adapted their original models to include various ad-package options.

Explore it with us here.

Hannah and John also discuss ITV's shiny new AVOD streamer ITVX which drops on December 8. In last week's podcast we caught up with Vice, Channel 4 and eBay to chat all things branded content, you can listen here.

You can catch up with the entire TV Talks podcast here. Thanks for listening and don't forget to subscribe!

Future of TV Brand Strategy TV Talks Podcast

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