Posten’s Christmas ad shows fractured relationship between Santa and Mother Earth
The postal service used data from Norway’s Climate Index that highlighted only 10 out of 100 companies have cut emissions in accordance with the targets set in the Paris Agreement.
After the success of last year’s ‘When Harry Met Santa’ film, Posten has launched an equally bold and important Christmas ad that details the damage being done to the planet over the festive period.
In ‘Father Christmas and Mother Earth,’ viewers see the dynamics between the two characters as they navigate their differences. Father Christmas is intent on bringing as much joy to people as possible through gift-giving, whereas Mother Earth views overconsumption as problematic.
According to the organization, the hope is that this year’s Christmas campaign will motivate other companies to “step up their climate action and be inspired to contribute.”
Credits
Client: Posten (The Norwegian Postal Service)
Agency: POL
Agency
Copywriter: Rikke Sofie Jacobsen
Art director: Pia Emilie Lystad
Planner: Simon Karlsson
Account director: Marius Eriksen
Account manager: Kristin EB Scheele
Designer: Benjamin Rogers
Motion designer: Ole Jacob Bøe Skattum
Production
Company: Arts & Sciences
Director: Sean Meehan
Director of photography: Sean Meehan
Executive producer: Sam McGarry
Executive producer: James Bland
Head of production: Lauren Highman
Goody bag (A&S rep Scandinavia): Tom Rickard
BAS productions (Line Production)
Producer: Andrej Caruso
Production manager: Alja Primec
Production designer: Miha Knific
Costume designer: Valter Kobal
Editing
Company: Cut+Run
Editors: Moss Eletreby and Steve Gandolfi
Assistant editor: Thomas De la Rosa
Managing partner: Michelle Eskin
Executive producer: Amburr Farls
Head of production: Brady Fiero
Producer: Brian Scharwath
Music
Company: Massive Music
Sound Design: Simon Kane
Foley: John Simpson/FeetnFrames
Final mix: Simon Kane
Turning Studios
Composer: Elliott Wheeler
Post-production
Company: Alter Ego
Executive producer: Hilda Pereira
Producer: Andrew Tavares
Senior colorist: Eric Whipp
Lead VFX artist: Joel Osis
VFX artist: Igor Boros
VFX artist: Eric Perrella
DMP artist: Bojan Zoric
VFX assistant: Victoria Gaston
VFX assistant: Nupur Desai
Color assistant: Daniel Saavedra
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