John Lewis, Aldi and Asda Christmas ads the most talked about (so far) this festive season
Boots, Argos, John Lewis, TK Maxx and Selfridges are the British brands leading Christmas conversations this year, according to consumer insight specialists Talkwalker.
Which Christmas ad is on top so far?
Comprehensive analysis of social media and online engagement around the year’s biggest Christmas ads saw John Lewis emerge on top with ‘The Beginner,’ a heartfelt depiction of a father learning to skateboard.
The low-key approach won plaudits for its relatable portrayal of family life, which set tongues wagging as the most-talked-about advert of the season and crying emojis flying among audiences.
With a 51% positive audience sentiment (13.2% negative), the advert struck a chord with over 250,000 viewers who engaged with the piece.
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Aldi’s Kevin the Carrot should never be discounted when assessing the festive reach, and so it proves in 2022 with the hashtag #KevinTheCarrot entering the top three talkability leaderboards alongside Tesco and Asda. This propelled the ‘screaming in fear’ emoji to popularity for its World Cup parody.
With a 34.1% positive ranking (7.2% negative), the root vegetable mascot gave over 141,000 people something to chew on.
But it is Asda that’s headed the bill from a sentiment perspective with its stand-out campaign, which saw Buddy the Elf brought to screens – edging ahead of fellow retailers Lidl, Argos, Boots, TXMaxx, Morrisons, Selfridges, Aldi, M&S and John Lewis. The grocer attained a heady 70% positive sentiment (4.5% negative) with over 92,000 engaging.
You can catch up on all of this year’s Christmas ad campaigns here.