Frito-Lay and PepsiCo Beverages invite snow friends plus Hall & Oates to ‘share more joy’
The new TV spot, debuting nationally on Thanksgiving Day, is part of the brands’ collaborative ‘Share more joy’ campaign.
Imagine getting together with your friends in a cozy winter cabin to celebrate the holidays, only to have all of your drinks and snacks stolen by a cunning snowman thief.
This is the plot of a new holiday TV ad from Frito-Lay and PepsiCo Beverages, titled ‘Melt.’ The spot – which includes Hall & Oates’ timeless classic You Make My Dreams (Come True) as its soundtrack – is part of a return of the two brands’ collaborative ‘Share more joy’ campaign.
“Our core mission is to create more smiles,” Aidan Kingerlee, PepsiCo’s vice-president of marketing, said in a statement. “The holidays are a time to bring loved ones and friends together, and PepsiCo beverages and snacks are the perfect complement for holiday celebrations.”
The two brands also collaborated for the ‘Share more joy’ campaign last year to produce an ad featuring Jimmy Fallon.
This year’s iteration of the campaign also includes Frito-Lay’s ‘Holiday Village,’ a virtual experience in which visitors can shop for snacks and branded holiday gear (inflatable Doritos sled, anyone?), play with an augmented reality-powered portrait studio and view the new video spot.
‘Melt’ was directed by Emmy Award-winner Robert Stromberg and debuts nationally on Thanksgiving Day.
In other PepsiCo-related news, the brand just released a limited-edition nutmeg flavor (not yet available for purchase) as an extension of ‘Nutmeg Royale.’ The new short film celebrates ‘nutmegging’ – sports slang for moving a ball through an opponent’s legs.
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