Ad of the Day: Peta’s first Christmas ad imagines an alternative ending for turkeys
The animated spot from the animal rights group wants to put people off their turkey dinners.
Created by Dream Farm, Peta’s holiday campaign tells the tale of Toby the Turkey, who is thrown off an abattoir-bound truck by his mother to save his life. The lovable bird ends up being taken in by a loving family, becoming integrated into their lives.
There’s a tense moment towards the end where viewers wonder if Toby will end up becoming the Christmas dinner, but thankfully he’s welcomed around the table and not on it.
“Turkeys like Toby are gentle, gracious and gregarious individuals, and each one has a story that should not end on a fork,” said Mimi Bekhechi, vice-president at Peta. “Peta urges everyone to share comfort and joy this Christmas by enjoying a delicious vegan feast. We stand ready to help with our free vegan starter kit.”
The campaign film will be shown in cinemas across the UK, including Vue, Cineworld and Odeon branches, throughout the festive season.