By Amy Houston | Senior Reporter

November 21, 2022 | 2 min read

The sports culture site has drawn from the hit Disney film that stars Woody and Buzz Lightyear to mark its coverage of the football tournament.

Bleacher Report is tapping into some serious 90s nostalgia to promote its Fifa World Cup coverage.

As the tournament begins, the San Francisco-based organization has developed a fun ad that sees Messi and Ronaldo toys that belong to a football fanatic kid. In homage to the Pixar classic, after the youngster leaves his bedroom, the toys spring to life and chaos ensues.

Joined by other famous faces like Erling Haaland (left in a box, seemingly because his home country didn’t qualify), Son Heung-min and Alphonso Davies, the various players compete against each other take the crown.

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Creative Brand Purpose Fifa

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