Modern Marketing Ad Spend Brand Strategy

Skittles reminds fans not to throw candy at Harry Styles in LA Times print ad

Author

By Audrey Kemp | Junior Reporter

November 19, 2022 | 3 min read

The time Harry Styles’ eye was struck by a Skittle has been immortalized by a print ad for the candy in the LA Times.

Skittles ad

Skittles' tongue-in-cheek ad in the Los Angeles Times this morning / Credit: Skittles

The latest ad from Skittles has the brand winking after one of their candies struck one of the most famous eyeballs in the music industry: that of popstar Harry Styles.

Skittles revealed a full-page ad in today‘s print edition of the Los Angeles Times, reminding all fans not to throw candy on stage, especially towards Styles. The spread alludes to an incident that occurred last week, during which a fan threw a Skittle at the singer’s eye at a Los Angeles show. Styles, being ever-so-resilient, ensured the show went on, albeit with one eye shut for the rest of the night.

Following the event, Skittles posted a painfully obvious PSA on its social media accounts.

The new ad, which jokingly reads ‘Protect the rainbow; taste the rainbow,‘ seizes on the pop culture moment, and even features the iconic sunglasses from Styles’ Watermelon Sugar music video (2019).

For more, sign up for The Drums daily US newsletter here.

Modern Marketing Ad Spend Brand Strategy

More from Modern Marketing

View all

Trending

Industry insights

View all
Add your own content +