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By Audrey Kemp, LA Reporter

November 18, 2022 | 2 min read

The new device transforms any pizza into a turkey shape – something we all secretly wish to gobble up next Thursday.

Finally: pizza instead of turkey has come to Thanksgiving dinner tables nationwide.

Today, Little Caesars Pizza released its Thanksgiving campaign, aptly titled ‘Introducing Turkey 2.0.’ The spot riffs on 2001: A Space Odyssey, down to its low-light zooms and even its theme song, because it announces the next feat of human innovation. That is, the ‘Turkey! Turkey! cutter’ of course, which we learn cuts pizza into a turkey shape.

The 30-second spot was made in response to a recent survey that found that gen Z prefers pizza to turkey – especially as poultry prices soar. Still, the brand encourages consumers to be festive.

Developed by creative agency McKinney, the campaign will be launched alongside social support.

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Creative agency: McKinney

Production company: Spang

Media production: CYLNDR

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