US Ad of the Day: Little Caesars answers gen Z’s wishes for pizza on Thanksgiving
The new device transforms any pizza into a turkey shape – something we all secretly wish to gobble up next Thursday.
Finally: pizza instead of turkey has come to Thanksgiving dinner tables nationwide.
Today, Little Caesars Pizza released its Thanksgiving campaign, aptly titled ‘Introducing Turkey 2.0.’ The spot riffs on 2001: A Space Odyssey, down to its low-light zooms and even its theme song, because it announces the next feat of human innovation. That is, the ‘Turkey! Turkey! cutter’ of course, which we learn cuts pizza into a turkey shape.
The 30-second spot was made in response to a recent survey that found that gen Z prefers pizza to turkey – especially as poultry prices soar. Still, the brand encourages consumers to be festive.
Developed by creative agency McKinney, the campaign will be launched alongside social support.
Creative agency: McKinney
Production company: Spang
Media production: CYLNDR