Ad of the Day: KFC hijacks billboards for World Cup campaign
To rival its own delivery service, KFC also opened its first-ever pub in London, The Colonel’s Arms, where chicken lovers can eat, drink and watch sports.
As the dark and cold winter nights draw in, fast-food chain KFC is promoting its delivery service. In a series of idents that will appear during ITV’s coverage of the Fifa World Cup, viewers can see people struggling to get their food home.
To coincide with the shorts, there will also be a national out-of-home (OOH) campaign showing photographs of people grappling with the elements in transporting their food.
Jack Hinchliffe, chief marketing officer at KFC UKI, said: “We tell people to make themselves comfortable when in our restaurants, but in reality there’s no place like home. And that’s why we know KFC Delivery will be coming to the rescue for so many this winter, because what could be better than buckets of delicious fried chicken delivered to your door? Well, the answer’s simple – not much. So put those feet up, turn on the TV and enjoy. After all, that’s why there’s KFC Delivery.”
KFC will also be hijacking other brands’ billboard ads. In one example, the chicken brand has targeted PlayStation’s launch of God of War: Ragnarok with a simple message – ‘and that’s why there’s KFC Delivery’ – appearing across transport media.
Brand: KFC UK and Ireland
Client: Jack Hinchliffe
Campaign: ‘And That’s Why There’s KFC Delivery’
Colonel’s Arms: Proud Robinson + Partners
TV production company: Friend London
TV director: Ric Cantor
Out-of-home production company: We Folk
Out-of-home photographer: Cheryl Dunn