US Ad of the Day: Chipotle cheers on USMNT with Christian Pusilic and Weston McKennie
Chipotle‘s ’Constant ingredient’ reveals what USMNT midfielders Christian Pusilic and Weston McKennie order at the restaurant.
Chipotle seeks to be a team player and support the US Men’s National Soccer Team while they compete on soccer’s biggest stage.
Next week, during the Fifa World Cup, the popular fast-food chain will debut ‘Constant ingredients.’ Comprising two spots, the campaign provides candid, intimate portraits of midfielders Christian Pusilic and Weston McKennie. Followed by a hand-held camera, Pusilic and McKennie practice alone and muse on their triumphs and trials, as well as what ingredients go into their Chipotle orders. Both were filmed in Turin, Italy.
In an effort to support US soccer, Chipotle has committed to dropping 5,000 free entrée codes every time the team scores a goal during its upcoming international tournament. In addition, the brand will give away up to $1m of free Chipotle throughout the program.
Agency: Venables Bell & Partners
Production company: Believe Media
Editorial: Exile Exit
Telecine: The Trafik
Mix and sound design: Barking Owl