Ad of the Day: WWF grieves climate crisis in burning stop-motion short
The wilderness preservation organization used real fire and stop-motion techniques to hit home the devastating effects of wildfires on the planet.
WWF has released a short film detailing how climate change is wreaking havoc and making our planet more susceptible to fire.
In ‘A Flammable Planet,’ viewers see a menacing flame that consumes everything in its path. A lonely hare frantically tries to run and escape the burning heat as the world crumbles around it.
Creative agency Nomint used a combination of a highly flammable set and props and real fire to create the film. It was shot entirely in-camera and used traditional stop-motion techniques, together with slow motion, timelapse and long exposure to create the original visuals.
Credits
Client: WWF
Agency: Nomint
Campaign: Flammable Planet
Production: Nomint
Creative direction: Yannis Konstantinidis
Director: Yannis Konstantinidis and Christos Lefakis
Animation/storyboarding: Jua Braga, Yannis Konstantinidis and Christos Lefakis
Previz: Jua Braga
Sound and original music: Ted Regklis
Color grading: Tom Mangham (at Black Kite studios)
Vo: Russel Binns
Producer: Yannis Konstantinidis and Marilena Vatseri
Interested in creative campaigns? Check out our Ad of the Day section and sign up for our Ads of the Week newsletter so you don’t miss a story.