Ad of the Day: WWF grieves climate crisis in burning stop-motion short
The wilderness preservation organization used real fire and stop-motion techniques to hit home the devastating effects of wildfires on the planet.
WWF has released a short film detailing how climate change is wreaking havoc and making our planet more susceptible to fire.
In ‘A Flammable Planet,’ viewers see a menacing flame that consumes everything in its path. A lonely hare frantically tries to run and escape the burning heat as the world crumbles around it.
Creative agency Nomint used a combination of a highly flammable set and props and real fire to create the film. It was shot entirely in-camera and used traditional stop-motion techniques, together with slow motion, timelapse and long exposure to create the original visuals.
Campaign: Flammable Planet
Creative direction: Yannis Konstantinidis
Director: Yannis Konstantinidis and Christos Lefakis
Animation/storyboarding: Jua Braga, Yannis Konstantinidis and Christos Lefakis
Previz: Jua Braga
Sound and original music: Ted Regklis
Color grading: Tom Mangham (at Black Kite studios)
Vo: Russel Binns
Producer: Yannis Konstantinidis and Marilena Vatseri