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By Amy Houston | Reporter

November 17, 2022 | 2 min read

The wilderness preservation organization used real fire and stop-motion techniques to hit home the devastating effects of wildfires on the planet.

WWF has released a short film detailing how climate change is wreaking havoc and making our planet more susceptible to fire.

In ‘A Flammable Planet,’ viewers see a menacing flame that consumes everything in its path. A lonely hare frantically tries to run and escape the burning heat as the world crumbles around it.

Creative agency Nomint used a combination of a highly flammable set and props and real fire to create the film. It was shot entirely in-camera and used traditional stop-motion techniques, together with slow motion, timelapse and long exposure to create the original visuals.

Credits

Client: WWF

Agency: Nomint

Campaign: Flammable Planet

Production: Nomint

Creative direction: Yannis Konstantinidis

Director: Yannis Konstantinidis and Christos Lefakis

Animation/storyboarding: Jua Braga, Yannis Konstantinidis and Christos Lefakis

Previz: Jua Braga

Sound and original music: Ted Regklis

Color grading: Tom Mangham (at Black Kite studios)

Vo: Russel Binns

Producer: Yannis Konstantinidis and Marilena Vatseri

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