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What should agencies look for: individual excellence or cohesive teams?

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By Sam Anderson, Network Editor

November 16, 2022 | 2 min read

In the latest episode of our CEO Matters podcast series, we tackle an old question: what’s better for agencies – individual excellence or a well-calibrated team?

Bottles of bear, with one standing out

What’s better – one genius or a team working together? / Will Myers via Unsplash

In each episode of our podcast series CEO Matters, we let an agency leader loose as the host of a podcast about their biggest marketing bugbear. Here, performance marketing agency Coegi’s chief exec Sean Cotton brings up the old question of individual excellence v team cohesion. Which, he asks, is better: a team of “rockstars,” or an agency built like a band, with interlocking skillsets and interests?

In this session, Cotton is joined by two fellow agency leaders: Valerie Moizel, chief exec at creative agency The Woo, and Michael Ouellette, Prohaska Consulting’s global senior vice-president for marketing, agency and technology strategy.

For more earworms, visit The Drum’s podcast hub.

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Coegi

Coegi is an independent digital agency providing services across digital strategy, media buying, paid social, search and influencer campaigns. We bring together...

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