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Work & Wellbeing Brand Purpose Pinterest

Lick invites Pinterest members to curate colors

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By John Glenday | Reporter

November 16, 2022 | 2 min read

Pinterest users are being presented with shoppable paint palettes in a brush with the home interiors platform Lick.

Pinterest

Home decor is the most popular category on Pinterest

In a stroke of genius, members will be able to convert their favorite Pinterest boards into conforming paint colors, providing endless interior design ideas at the click of a button.

Lick Colour Tools for Pinterest is an interactive decorating service that marks a natural next step for an image-sharing service where home decor is the most popular category. Now Pinterest users can convert their favorite Pins into personalized hues to inspire home makeovers, with Lick offering peel-and-stick paint samples to see how chosen colors would look in reality.

Claire Lui, of Pinterest’s retail team, said: “Millions of interior lovers come to our platform every month looking for new inspiration to refresh and redesign their homes. We’re excited that the Lick Colours Tool for Pinterest will enable Pinners to turn the inspiration that they find on the platform into reality at the click of a button. With a spike in colorful living room searches on Pinterest over the past few months, I’m sure we’re set to see people converting their impactful pins into home interior realness thanks to the Lick palettes.”

Pinterest UK search data for the week ending October 29 show a 30% search uplift for ‘colorful living rooms’ and a 30% increase in ‘colorful interiors’ as winter sets in.

Work & Wellbeing Brand Purpose Pinterest

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