TimeTo warns of spike in sexual harassment during festive season
As the first Christmas party season post-Covid approaches, TimeTo has re-released a film to raise awareness of the spike in sexual harassment during the festivities.
The campaign first launched in 2019 and drew attention to the increase in instances of sexual harassment that happen during the festive season.
Three years on, it remains a key issue for TimeTo, an initiative from industry support group Nabs.
Zoe Scaman’s blog post ‘Mad Men, Furious Women’ last year prompted an industry-wide conversation around leadership’s failure to address the abuse that pervades adland. At the same time, the Fairer NDAs campaign was launched to highlight the use of non-disclosure agreements (NDAs) by leadership to cover up incidents and silence victims from being open about their experiences.
This campaign is once again looking to raise awareness of the issue, as well as offer tips and training on how workers can spot, report and support those who have experienced sexual harassment.
The PSA ‘Where do you draw the line?’ shows a young worker at a noisy Christmas party witness a colleague being sexually harassed off-camera. The camera stays trained on him as he looks uncomfortable but ultimately fails to stop the encounter.
Along with the film, TimeTo has offered some helpful advice and tips, asking chief executives to keep staff safe and offering support to witnesses of sexual harassment to feel more comfortable coming forward.
Those who wish to find out more, or take part in the TimeTo training, can do so here.