The Drum Awards for Marketing Entry Deadline

-d -h -min -sec


By Amy Houston | Senior Reporter

November 15, 2022 | 2 min read

The ad is part of the sportswear giant’s ‘Impossible is Nothing’ campaign that launched back in 2004.

To celebrate the Fifa World Cup, Adidas has dropped a star-studded ad that celebrates how football can bring people together.

In ‘Family Reunion,’ viewers see Lionel Messi, Karim Benzema, Achraf Hakimi, Son Heung-Min, Jude Bellingham, Pedro ‘Pedri’ González López, Serge Gnabry and Stormzy all together under the one roof.

Created by TBWA, the spot sees the soccer legends eat cereal, play foosball and even jam to music together.

Florian Alt, vice-president of global brand comms at Adidas, said: “There is a rare moment, once every couple of years, at the beginning of the World Cup when it truly feels like impossible is nothing. A time when players and fans come together united by the belief that they will bring the trophy home.

“During the next month we’ll see new players break on to the scene, an underdog beat the odds, unbelievable goals and widespread celebrations taking place across the globe. It’s precisely that spirit that our campaign hopes to inspire in fans around the world.”

Interested in creative campaigns? Check out our Ad of the Day section and sign up for our Ads of the Week newsletter so you don’t miss a story.

Creativity Creative Works Fifa World Cup

More from Creativity

View all