Ad of the Day: Amazon’s heart-warming Christmas ad rolls out a life-size snow globe
This touching tale explores a father’s love for his daughter and will air tonight in the UK during Coronation Street on ITV.
Amazon has released its annual Christmas ad campaign – and it’s a real tear-jerker. In ‘Joy Is Made,’ viewers see a young child completely captivated by a festive snow globe. Carrying the ornament everywhere, from school to the dentist’s office, the youngster’s father begins to notice the obsession and wants to add to the magic.
He devises a plan to create a life-size version of the snowy world in the greenhouse in their garden, much to the delight of his daughter.
The commercial was directed by Academy Award winner Taika Waititi, known for films such as Jojo Rabbit and Thor: Love and Thunder.
Head of global creative: Jo Shoesmith
Vice-president global brand and fixed marketing: Claudine Cheever
Global director of brand marketing: Walter Frye
General manager integrated marketing, EU: Ed Smith
Global head of campaigns, Amazon brand: Laura Downey
Senior campaign manager, EU: Maite Molling
Senior campaign manager, US: Roxanna Martinez
Creative program manager, US: Tiffany Carley
Creative program manager, EU: Shareen Kern
Senior creative producer, US: Vanessa MacAdam
Senior content acquisition manager, music licensing: Melissa Somoski
Head of indies label relations: Madeline Nelson
Agency and Production
Creative agency: Lucky Generals
Director: Taika Waititi
Production company: Hungry Man
Managing partner: Matt Buels
Producer: Hannah Stone
Production services: Curious Film
Director of photography: Mike Berlucchi
Editing house: Cabin Edit limited
Editor: Chan Hatcher and Randy Baublis
Post-production: Black Kite
Colorist: George Kyriacou
VFX: Guillaume Weiss
Sound house: No.8
Sound engineer: Sam Robson