US Ad of the Day: From Baby Yoda to The Beatles, Disney+ cheers 3 years of memory-making
‘Feels like home’ reaffirms the indelible place Disney has in everyone’s hearts.
Disney once again demonstrates how to successfully market nostalgia with its upcoming campaign ‘Feels like home,’ which is slated to go live tomorrow.
The brand campaign for Disney+ commemorates three years since the inception of the ad-free streaming service, which runs the gamut from Disney, Pixar and Marvel to Star Wars, National Geographic and other iconic studios.
‘Feels like home’ kicks off with ‘Nowhere else,’ a 60-second montage that reminds its 164.2 million global subscribers of the many worlds they explored in those three years, from Hamilton and The Beatles: Get Back to Star Wars and Hocus Pocus 2, among so many others. Its melange of content, old and new, shows how media creates memories that bring together multiple generations.
Senior vice-president marketing: Trevor Kelley
Vice-president creative marketing: Andy Baker
Creative director: Jeff Heath
Director creative strategy: Elise Riveron
Director creative operations: Nicole Short
Senior manager creative strategy: Riehel Olivacce
Project manager: Michael Vereide
Agency: Radley Studios