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Nominations revealed for The Drum Awards for Experience 2022

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By Dani Gibson | Senior Writer

November 11, 2022 | 10 min read

Heineken, Mas, Disney, Amplify, Hugo, M&C Saatchi, TikTok, Wasserman, Spotify and Ogilvy among shortlisted brands and agencies.

Amplify for Pinterest

Nominee Amplify for Pinterest

The Drum Awards for Experience celebrate the very best marketing activations, as well as the teams, technologies and venues that made them successful.

Our global judging panel – chaired by Julian Pullan, the vice chairman and international president international of Jack Morton Worldwide – was on the lookout for work that showed innovation, creativity, clear strategic thinking, effectiveness and tangible results.

Winners will be announced at a ceremony at The Drum Labs in London as part of our week-long awards festival running from December 5-9. You can check out the full shortlist of nominations below:

Best B2B Experience

  • Amplify for Pinterest

  • IBM Watson Advertising for Randi Stipes, Crystal Park and Mark Fredo

  • Jack Morton for Siemens

  • Nteractive for New Balance

  • Open for DP World

  • Smyle for Diageo and Johnnie Walker

  • Smyle for Samsung

Best B2C Experience

  • Amplify for Lego Group

  • Cow for Heineken UK

  • Mas for YouTube

  • Seed Marketing Agency for Spotify

  • Swamp Motel for Amazon Prime Video EU

Best At-home Experience

  • Smyle for Samsung

  • Superior Choices Experiences for Standard Bank

Best Conference/Exhibition

  • CTL Communications

  • InVision Communications for Dell Technologies

  • Jack Morton for Unfinished

  • The Wall Street Journal

Best Experience for Good

  • Amplify for Lego Group

  • Brandfuel for Ukraine Embassy to the UK

  • Media.Monks for Anne Frank House

  • Proud Robinson & Partners and Freuds for B Corporation (B Lab UK)

  • Verve Live Agency for Diageo

Best Large Scale Experience

  • 2Heads Global for Disney

  • Factory 42 for Department for Digital, Culture, Media and Sport

  • Frank PR for innocent Drinks

  • NVE Experience Agency for Paramount Pictures and eOne

  • Open for DP World

  • Wink for Anheuser-Busch Inbev

Best Sustainable Event/Brand Experience

  • 2Heads Global for Bombardier

  • Amplify for Sky

  • Factory 42 with BBC, EE, Royal Botanic Gardens, Kew, Dimension, Talesmith and Crown Estate Department for Digital, Culture, Media & Sport (DCMS)

  • Vodafone Group Global

Best Virtual/Live Streaming Experience

  • Amplify for Pinterest

  • Brandfuel for Arm Ltd

  • Chrome Productions for Christie’s

  • Lively Worldwide for Polkadot

  • Media.Monks and Google Creative Works Italy/EMEA for Moncler

  • Raptor Marketing for Pot Noodle

Best Virtual/Hybrid Platform

  • Airmeet for Agorapulse

  • Cvent for NA

  • Ebot.Technology for ESET

  • Hubilo Technologies

  • Shell

Best Brand Activation as Part of an Integrated Marketing Campaign

  • Amplify for Hugo

  • Audience for Virgin Media

  • EE

  • Great Britain and Northern Ireland Campaign

  • Magnum (Unilever Singapore)

  • Sky Cinema and Goodwood Revival

  • The Producers for The Lego Group

  • Unite Students

Best Brand Activation at a Large-Scale Event

  • Bearded Kitten and Magic Number for Beefeater Gin/Pernod Ricard

  • Bearded Kitten and MediaCom for Chase Bank

  • Brandfuel for Android

  • Jack Morton for Emirates National Oil Company (ENOC)

  • N2O for NYX Professional Make Up

  • NVE Experience Agency for Paramount Pictures and eOne

  • Seen Presents for TikTok UK

Best Community or Not-for-profit Experience

  • Amplify for Lego Group

  • Proud Robinson and Partners & Freuds for B Corporation (B Lab UK)

  • RedPeg Marketing for Big Brothers Big Sisters

Best Corporate Experience

  • Amplify for Pinterest

  • Lively Worldwide for Polkadot

  • Spotify

Best Culinary Experience

  • RMNG Experiential Agency for Culver’s

  • Seed Marketing Agency for Spotify

Best Event Production

  • Bearded Kitten for Battersea Power Station

  • Blast

  • Collaborate Global for Sky Cinema and Goodwood Revival

  • TRO for BMW UK

  • XYZ and Hotel Creative for Gucci

Best Event Technology

  • Audience for Virgin Media O2

  • Elevate

  • Unit9 and FCB New York for Michelob Ultra (AB InBev)

Best Global Experiential Brand Campaign

  • Lively Worldwide for Polkadot

  • M&C Saatchi Sport and Entertainment for Ballantine’s

  • Spiro for JP Morgan

  • Wasserman and Ogilvy for Lego Retail

  • White Label Live Events for LIV Golf

Best In-House Experience

  • King

  • Ogilvy UK for EY

  • Yahoo

Best Innovative Experience

  • FX and Creative Riff for FX

  • Invnt Group Automobili for Lamborghini

  • Open for DP World

  • Seed Marketing Agency for Spotify

  • Smyle for Samsung

  • Unit9 and FCB New York for Michelob Ultra (AB InBev)

Best Open Air Experience

  • ABC and Creative Riff

  • Amplify for Lego Group

  • Amplify for Pinterest

  • FX and Creative Riff

  • Mosaic North America for Anheuser-Busch and Stella Artois

  • Spotify

  • The Park for Asics

Best Pivot Initiative

  • Amplify for Hugo

  • Brand Brewery for DHL Express

  • Forever Beta for Peperami

Best Product Launch/Relaunch Experience

  • Amplify for Hugo

  • Audience for Virgin Media and O2

  • Bearded Kitten and MediaCom for Chase Bank

  • Imagination for LG

  • Wasserman and Ogilvy for Lego Retail

Best Retail/In-Store Experiential Brand Activation

  • Amplify for Sky

  • Bearded Kitten for SituLive

  • Bearded Kitten and MediaCom for Chase Bank

  • Deeplocal for Shopify

  • Factory 360 for Meta

  • Landor and Fitch for Mars

Best Sponsorship Activation/Event

  • Hue and Cry for Hennessy (Moët Hennessy UK)

  • M&C Saatchi Sport and Entertainment for Heineken

  • Octagon for Sipsmith

  • Swamp Motel for Beavertown

  • TRO for BMW UK

  • Wonder on behalf of Genesis

Best Sports or E-Sports Experience

  • 160over90 for Michelob Ultra

  • Unit9 and FCB New York for Michelob Ultra (AB InBev)

  • The Park for Asics

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