Nominations revealed for The Drum Awards for Experience 2022

Our global judging panel – chaired by Julian Pullan, the vice chairman and international president international of Jack Morton Worldwide – was on the lookout for work that showed innovation, creativity, clear strategic thinking, effectiveness and tangible results.

Winners will be announced at a ceremony at The Drum Labs in London as part of our week-long awards festival running from December 5-9. You can check out the full shortlist of nominations below:

Best B2B Experience

• Amplify for Pinterest

• IBM Watson Advertising for Randi Stipes, Crystal Park and Mark Fredo

• Jack Morton for Siemens

• Nteractive for New Balance

• Open for DP World

• Smyle for Diageo and Johnnie Walker

• Smyle for Samsung

Best B2C Experience

• Amplify for Lego Group

• Cow for Heineken UK

• Mas for YouTube

• Seed Marketing Agency for Spotify

• Swamp Motel for Amazon Prime Video EU

Best At-home Experience

• Smyle for Samsung

• Superior Choices Experiences for Standard Bank

Best Conference/Exhibition

• CTL Communications

• InVision Communications for Dell Technologies

• Jack Morton for Unfinished

• The Wall Street Journal

Best Experience for Good

• Amplify for Lego Group

• Brandfuel for Ukraine Embassy to the UK

• Media.Monks for Anne Frank House

• Proud Robinson & Partners and Freuds for B Corporation (B Lab UK)

• Verve Live Agency for Diageo

Best Large Scale Experience

• 2Heads Global for Disney

• Factory 42 for Department for Digital, Culture, Media and Sport

• Frank PR for innocent Drinks

• NVE Experience Agency for Paramount Pictures and eOne

• Open for DP World

• Wink for Anheuser-Busch Inbev

Best Sustainable Event/Brand Experience

• 2Heads Global for Bombardier

• Amplify for Sky

• Factory 42 with BBC, EE, Royal Botanic Gardens, Kew, Dimension, Talesmith and Crown Estate Department for Digital, Culture, Media & Sport (DCMS)

• Vodafone Group Global

Best Virtual/Live Streaming Experience

• Amplify for Pinterest

• Brandfuel for Arm Ltd

• Chrome Productions for Christie’s

• Lively Worldwide for Polkadot

• Media.Monks and Google Creative Works Italy/EMEA for Moncler

• Raptor Marketing for Pot Noodle

Best Virtual/Hybrid Platform

• Airmeet for Agorapulse

• Cvent for NA

• Ebot.Technology for ESET

• Hubilo Technologies

• Shell

Best Brand Activation as Part of an Integrated Marketing Campaign

• Amplify for Hugo

• Audience for Virgin Media

• EE

• Great Britain and Northern Ireland Campaign

• Magnum (Unilever Singapore)

• Sky Cinema and Goodwood Revival

• The Producers for The Lego Group

• Unite Students

Best Brand Activation at a Large-Scale Event

• Bearded Kitten and Magic Number for Beefeater Gin/Pernod Ricard

• Bearded Kitten and MediaCom for Chase Bank

• Brandfuel for Android

• Jack Morton for Emirates National Oil Company (ENOC)

• N2O for NYX Professional Make Up

• NVE Experience Agency for Paramount Pictures and eOne

• Seen Presents for TikTok UK

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Best Community or Not-for-profit Experience

• Amplify for Lego Group

• Proud Robinson and Partners & Freuds for B Corporation (B Lab UK)

• RedPeg Marketing for Big Brothers Big Sisters

Best Corporate Experience

• Amplify for Pinterest

• Lively Worldwide for Polkadot

• Spotify

Best Culinary Experience

• RMNG Experiential Agency for Culver’s

• Seed Marketing Agency for Spotify

Best Event Production

• Bearded Kitten for Battersea Power Station

• Blast

• Collaborate Global for Sky Cinema and Goodwood Revival

• TRO for BMW UK

• XYZ and Hotel Creative for Gucci

Best Event Technology

• Audience for Virgin Media O2

• Elevate

• Unit9 and FCB New York for Michelob Ultra (AB InBev)

Best Global Experiential Brand Campaign

• Lively Worldwide for Polkadot

• M&C Saatchi Sport and Entertainment for Ballantine’s

• Spiro for JP Morgan

• Wasserman and Ogilvy for Lego Retail

• White Label Live Events for LIV Golf

Best In-House Experience

• King

• Ogilvy UK for EY

• Yahoo

Best Innovative Experience

• FX and Creative Riff for FX

• Invnt Group Automobili for Lamborghini

• Open for DP World

• Seed Marketing Agency for Spotify

• Smyle for Samsung

• Unit9 and FCB New York for Michelob Ultra (AB InBev)

Best Open Air Experience

• ABC and Creative Riff

• Amplify for Lego Group

• Amplify for Pinterest

• FX and Creative Riff

• Mosaic North America for Anheuser-Busch and Stella Artois

• Spotify

• The Park for Asics

Best Pivot Initiative

• Amplify for Hugo

• Brand Brewery for DHL Express

• Forever Beta for Peperami

Best Product Launch/Relaunch Experience

• Amplify for Hugo

• Audience for Virgin Media and O2

• Bearded Kitten and MediaCom for Chase Bank

• Imagination for LG

• Wasserman and Ogilvy for Lego Retail

Best Retail/In-Store Experiential Brand Activation

• Amplify for Sky

• Bearded Kitten for SituLive

• Bearded Kitten and MediaCom for Chase Bank

• Deeplocal for Shopify

• Factory 360 for Meta

• Landor and Fitch for Mars

Best Sponsorship Activation/Event

• Hue and Cry for Hennessy (Moët Hennessy UK)

• M&C Saatchi Sport and Entertainment for Heineken

• Octagon for Sipsmith

• Swamp Motel for Beavertown

• TRO for BMW UK

• Wonder on behalf of Genesis

Best Sports or E-Sports Experience

• 160over90 for Michelob Ultra

• Unit9 and FCB New York for Michelob Ultra (AB InBev)

• The Park for Asics