Modern Marketing Awards Case Studies Brand Strategy

Nominations revealed for The Drum Awards for Content

Author

By Dani Gibson | Senior Writer

November 11, 2022 | 11 min read

McDonald’s, BrewDog, Ferrero, Mattel, Mazda and L’Oréal all in the running at The Drum Awards for Content 2022.

Twitch Fashion

Nominee Twitch for L'Oreal/Maybelline NY

The Drum Awards for Content celebrates the world’s best branded content and native advertising.

Our judging panel this year was co-chaired by Andrew Ford, the brand and creative strategy director of NBCUniversal Media, and Lucy Ferguson, who is head of content at Google UK, and they were on the lookout for the most innovative, creative and effective work.

The winners will be announced at a ceremony at The Drum Labs in London as part of our week-long awards festival running from December 5-9 (find out how to attend in person or watch remotely). You can check out the full list of nominations below.

Most Innovative or Creative Use of Content

  • Barbarian for Fenty Beauty

  • Indeed Creative

  • Ready10 for McDonald’s

  • Indeed

  • Redwood BBDO for Google UK

  • Craft Media London for BrewDog

  • BCW Stockholm for Trygg-Hansa

  • Twitch Dr Ing hc F for Porsche AG

Automotive or Transport

  • OTW for Volvo Group

  • Evoke Mind+Matter for Network Rail

  • One Green Bean for Virgin Voyages

  • Twitch Dr Ing hc F for Porsche AG

  • Ready10 for Magen David Adom UK

  • Wavemaker UK for BMW

Not-for-Profit or Charity

  • Ogilvy Health for Cystic Fibrosis Trust

  • Cubaka for Plan International UK

  • Always Be Content for Scottish Water

  • Wing for Formula E and Unicef

  • Prostate Cancer UK

Best Content Campaign/Strategy for Good

  • Twitch for Queensland Government – Department of Transport and Main Roads

  • Haleon for Abreva

  • Indeed Creative

  • MPower and Oliver Agency for Manulife

Best Celebrity/Influencer Brand Partnership

  • Pitch Marketing Group for EE

  • Twitch for DoorDash

  • Barbarian for JBL

  • Craft Media for BrewDog

  • Whalar for DirecTV

  • Whalar for Clé de Peau Beauté

Best New Product or Publication Launch

  • Barbarian for Fenty Beauty

  • Bospar for Neon

  • Qumin for Marriott International

  • Oliver Agency for Professional Bull Riding

Best Response to Change

  • MPower and Oliver Agency for Manulife

  • Wavemaker UK for Counter Terrorism Policing

  • Red Brick Road for Hilton

  • Barbarian for Fenty Beauty

  • Redwood BBDO for Google UK

  • Always Be Content for Scottish Water

  • Unispace

Music, Entertainment, Gaming and E-Sports

  • Supari Studios for Netflix India

  • Cubaka Play for OJO

  • The Content Studio at PepsiCo Beverages North America for PepsiCo

  • Twitch and Essence for ITV

  • Ferrero

  • Dialect for Logitech G

  • Sony Music Latin for LaLiga

  • Eight&four for King Royalty

News, Media or Publishing

  • Netguru

  • Park and Battery for Questex

Travel, Leisure or Sports

  • Qumin for Marriott International

  • Propel and Oliver Agency for Swoop

Best Integrated Campaign

  • CNNIC Create and Genesis

  • Pitch Marketing Group for EE

  • Ready10 for McDonald’s

  • OneFifty Consultancy for Mazda UK

  • Always Be Content for Scottish Water

Retail or E-Commerce

  • Twitch for L’Oréal/Maybelline NY

  • Threefold Agency for The Very group

  • Cubaka for Mattel

  • Propel and Oliver Agency for Swoop

  • Adidas Brand Design and Oliver Agency

Best Internal Content Marketing Strategy/Campaign

  • Cognizant

  • The 10 Group for Vodafone Products and Services

  • Ruder Finn for National Grid

Consumer Products or Services

  • Drum OMG, Essence, OMD UK and Channel 4 for Google

  • Indeed Creative

  • Craft Media London for BrewDog

  • Volt Studio, Molson Coors In-House Agency for Miller Lite

  • WiredCo for Indeed Australia

B2B

  • Bloomberg Media Studios for Wells Fargo Bank

  • The 10 Group for Genpact

  • Foundry and Formerly IDG Communications

  • Canon Content Hub (Canon EMEA and Nelson Bostock)

  • Lesniak Swann for Fsi

  • Tripadvisor for L’Oréal

Best Use of Print in a Content Marketing Campaign

  • Sunday for Ocado Retail

  • Wavemaker UK for BMW

Fashion, Health, Beauty or Luxury

  • Zulu Alpha Kilo for Harry Rosen

  • Whalar for Clé de Peau Beauté

  • Barbarian for Fenty

  • Drum and Conde Nast (CNX) for Porsche

  • Twitch for L’Oréal/Maybelline NY

Best Use of Content on Social Platform

  • Whalar for DirecTV

  • 1DS Collective for Liver King

  • Cowshed Social

  • Volt Studio, Molson Coors In-House Agency for Miller Lite

  • Propel and Oliver Agency for Swoop

Best Multi-Channel Content Distribution Strategy

  • Drum OMG, Essence, OMD UK and Channel 4 for Google

  • Ready10 for McDonald’s

  • Redwood BBDO for Google UK

  • 1DS Collective for Liver King

  • SPH Content Lab for Singapore Tourism Board

Best Branded Content Strategy/Campaign

  • Drum OMG, Essence, OMD UK and Channel 4 for Google

  • Craft Media for BrewDog

  • SPH Content Lab for Singapore Tourism Board

  • Carat for Microsoft

  • Cowshed Social

  • WiredCo for Indeed Australia

Best Content Marketing DE&I Program/Initiative

  • One Green Bean for The Bodyshop

  • Zulu Alpha Kilo for Black Business and Professional Association, Toronto Metropolitan University’s Diversity Institute, Canadian Congress on inclusive diversity and workplace equity and Pride at Work Canada

  • Sunday for The Institute of Chartered Accountants in England and Wales (ICAEW)

  • The Content Studio at PepsiCo Beverages North America

  • Lintas Live for Infosys

Best Use of Mobile Content

  • MPower and Oliver Agency for Manulife

  • Oliver Agency for Professional Bull Riding

  • Propel and Oliver Agency for Swoop

Best use of Streaming Video Content

  • Twitch for DoorDash

  • Twitch for Dr Ing hc F Porsche AG

  • Propel and Oliver Agency for Swoop

Best Content Marketing ROI/Measurement Program

  • Propel and Oliver Agency for WestJet

Best Creative Content Idea Using Video

  • Indeed Creative

  • Propel and Oliver Agency for WestJet

  • Twitch for DoorDash

  • Drum and Conde Nast for Porsche

  • Jungle Creations and Spark Foundry for Taco Bell

  • Tangerine Communications for Specsavers

  • Propel and Oliver Agency for Swoop

Healthcare and Pharma

  • Ogilvy Health for Cystic Fibrosis Trust

  • AnalogFolk

  • Haleon and Abreva

  • Born Social for Dettol

Most Effective and Creative User-Generated Content

  • One Green Bean for Frida

  • MPower and Oliver Agency for Manulife

  • Sarsabz Fertilizers by Fatima Fertilizers

Most Innovative Use of New Social Platforms

  • Twitch for L’Oréal/Maybelline NY

  • OneFifty Consultancy for Toby Carvery

  • Teleperformance

  • Dialect for Logitech G

Best Use of a Content Marketing Platform

  • Twitch for Dr Ing hc F Porsche AG

  • Hybrid for Ucas

  • Oliver Agency for Professional Bull Riding

  • Cognizant

Finance/Professional Services

  • Addleshaw Goddard

  • MPower and Oliver Agency for Manulife

  • Drum OMG for GoCompare

  • CHS for The Allianz Group

Modern Marketing Awards Case Studies Brand Strategy

More from Modern Marketing

View all

Trending

Industry insights

View all
Add your own content +