By Amy Houston, Senior Reporter

November 11, 2022 | 2 min read

The eye-catching activation will run until November 13 at London’s Piccadilly Lights.

Fashion house Coach has tapped Lil Nas X as its brand ambassador and featured the rapper in its animated 3D out-of-home (OOH) campaign.

In ‘Courage to Be Real,’ viewers see the larger-than-life hitmaker walk around, reach out from the screen and grab a handbag. The campaign’s message is about embracing all the different facets of yourself with confidence – and inspiring others to do the same.

The ad was brought to life using Ocean’s ‘deep screen’ 3D technology to create an illusion of Lil Nas X moving towards the viewer and out of the screen.

The Old Town Road singer is no stranger to appearing in ad campaigns. Last year he starred alongside Elton John in an Uber Eats commercial.

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