For organizational change, do you need to call in the experts?
Agencies and brands of every stripe are becoming involved in organizational change. In the latest episode of The Drum Network’s podcast CEO Matters, we investigate whether these systemic shifts are best done ground-up or with outside help.
Organizational change: do you need to call in the experts, or can you do it yourself? / Chris Lawton via Unsplash
Over the last couple of years, we’ve heard over and over that agencies and marketing teams are being brought into organizations to help them make major pivots and structural shifts. Meanwhile, agencies themselves are constantly reshaping to keep pace with a world in flux.
A universe of experts exists to help with these changes – from the usual management consultants to systems architects and organizational designers. But if your business needs remaking, do you need to call in the cavalry, or are you best taking on the task yourself?
That’s the question of the newest episode of our podcast series CEO Matters. As usual, we’ve handed the microphone to an agency leader from The Drum Network, hosting alongside a world-class expert. In this episode Matt Harper, chief exec at agency The Marketing Practice, is joined by org designer Mack Fogelson, who was trained by Brené Brown and runs org change practice Genuinely.
For more earworms, visit The Drum’s podcast hub.
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The Marketing Practice
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