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By Amy Houston, Senior Reporter

November 10, 2022 | 4 min read

The nation’s favorite carrot is home alone this Christmas. Will he manage to evade a burglar and spend the festive period with his family?

Aldi’s teaser ad dropped last week and saw Kevin the Carrot and co waiting for a flight. Sadly, the root vegetable got distracted playing a game of football (think along the lines of Nike’s famous 1998 World Cup ad) and was separated from his family.

In homage to the Macaulay Culkin Christmas classic Home Alone, Kevin spends the holidays in his house setting traps for a pesky intruder lurking outside.

As the scene progresses, and his family makes a speedy return from Paris, the true identity of the home intruder is made known.

The campaign will air this evening on ITV during I’m a Celebrity... Get Me Out of Here and run to December 31. It is supported across digital, out-of-home (OOH), print, radio and social channels.

Credits

Agency: McCann

Chief creative officer: Dave Price

Creative lead: Clive Davis

Creative lead: Andy Fenton

Managing partner: Laura McKinlay

Business director: Jane Colbeck

Business lead: Josie Campbell

Business lead: Cara Harcombe

Senior project manager: Ericka Grimley

Craft

Head of TV: Lucy Moore

Music supervisor: Chris Graves

Riff Raff

Executive producer: Tracey Cooper

Producer: Paz Parasmand

Psyop

Directors: Todd Mueller and Kylie Matulick

Producer: George Marks

Edit

Marshall Street Editors

Editor: John Mayes

Audio

Wave Studios

Engineer: Parv Thind

Music: Sixty Four Music

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