Ad of the Day: viewers rooting for Kevin in Aldi’s Home Alone-inspired film
The nation’s favorite carrot is home alone this Christmas. Will he manage to evade a burglar and spend the festive period with his family?
Aldi’s teaser ad dropped last week and saw Kevin the Carrot and co waiting for a flight. Sadly, the root vegetable got distracted playing a game of football (think along the lines of Nike’s famous 1998 World Cup ad) and was separated from his family.
In homage to the Macaulay Culkin Christmas classic Home Alone, Kevin spends the holidays in his house setting traps for a pesky intruder lurking outside.
As the scene progresses, and his family makes a speedy return from Paris, the true identity of the home intruder is made known.
The campaign will air this evening on ITV during I’m a Celebrity... Get Me Out of Here and run to December 31. It is supported across digital, out-of-home (OOH), print, radio and social channels.
Chief creative officer: Dave Price
Creative lead: Clive Davis
Creative lead: Andy Fenton
Managing partner: Laura McKinlay
Business director: Jane Colbeck
Business lead: Josie Campbell
Business lead: Cara Harcombe
Senior project manager: Ericka Grimley
Head of TV: Lucy Moore
Music supervisor: Chris Graves
Executive producer: Tracey Cooper
Producer: Paz Parasmand
Directors: Todd Mueller and Kylie Matulick
Producer: George Marks
Marshall Street Editors
Editor: John Mayes
Engineer: Parv Thind
Music: Sixty Four Music