Ad of the Day: Argos celebrates chaotic Christmas get-togethers
The retailer has put family and community at the heart of its festive campaign launching on ITV and Sky tonight.
Argos is celebrating the chaos that sometimes ensues when family and friends get together at Christmas time. In ‘Avalanche,’ viewers see a couple nervously anticipating the arrival of their guests. According to the woman, they are expecting only a few visitors, but as a huge crowd of neighbors begins to make its way to the couple’s home, she starts to panic.
As the lively group run towards the hosts, spilling trifle and champagne everywhere, the pair brace themselves for a full-on but fun day.
The 30-second ad will launch today across TV and social media, with four different 10-second versions expected to land towards the end of November.
Credits
Client: Argos
Chief marketing officer: Mark Given
Director of communications and creative: Radha Davies
Head of marketing and brand communications: Rob Quartermain
Campaign manager: Becky Desert
Campaign manager: Lisa Ironside
Marketing campaign executive: Alice Booth
Campaign assistant: Ben Arnold
Campaign title: Avalanche
Agency: The&Partnership
Chief executive officer: Sarah Golding
Chief creative officer: Micky Tudor
Executive creative director: Toby Allen
Creative directors: Chris Clarke and Matthew Moreland
Head of integrated production: Charles Crisp
Agency producer: Alfie Glover-Short
Production assistant: Carla Sandhu
Managing director: Gary Simmons
Business director: Lucy Almond
Senior account director: Alex Fitzsimons
Account director: Misbah Husain
Account manager: Gabriella Kaas
Account executive: Sophia Levison
Planning director: Matt Linnett
Planner: Ed Davenhill
Production company: MJZ
Director: Gary Freedman
Managing director/executive producer: Lindsay Turnham
Producer: Jacob Swan Hyam
Production manager: Charlie Rose Jones
Director of photography: Stéphane Fontaine
1st assistant director: Ben Glickman
Production designer: John Ebden
Stylist: Michelle May
Editor: Amanda James at Final Cut
Assistant editor: Leah Burton and Mike Radforth
Offline producer: Nikki Porter at Final Cut
Post-production: ETC
VFX supervisor: Giles Cheetham
Colorist: Luke Morrison
2D supervisor: Stirling Archibald
2D assistant: Sebastian Brandow and David Ince
DMP artist: Carl Edlund
Executive producer: Vic Lovejoy
Producer: Alex Carswell
Audio post-production: Grand Central Recording Studios
Audio producer: Molly Butcher
Sound designer: Munzie Thind
Music supervision: Trait Music
Composers: Oliver Mayo
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