Nominations revealed for The Drum Awards for Social Purpose

Our global judging panel – co-chaired by Claire Sanderson, editor-in-chief of Women's Health UK (Hearst), and Eduardo Sarmiento, executive creative director at Brunet-Garcia Advertising – was on the lookout for work that was brave, innovative and demonstrated great results.

Winners will be announced at a ceremony at The Drum Labs in London as part of our week-long awards festival running from December 5-9. You can check out the full shortlist of nominations below:

Best Brand/Charity Collaboration

• Debby and Ron for Peace Naturals

• Fight or Flight for LinkedIn UK

• Penguin Random House Children’s

• Responsible Business Initiative for Justice for Virgin Unite

• Rinat Akhmetov Foundation

• Smartsheet

Best Celebrity/Influencer Brand for Good Partnership

• Formula E and Unicef

• Indeed

• Ruder Finn for Gaf

• The Clearing for Tom Kerridge and Marcus Rashford, Full Time

Best Content Marketing Campaign

• Ally

• Always Be Content for Scottish Water

• Indeed Creative for Indeed’s Pay Gap Social Experiment

• Indeed Creative for A New Beginning: Indeed Promotes Pronoun Acceptance at Work

• Indeed Creative for The Ad Says it All: Work Needs Women

• The Boulder Group for SCIEX

• The Kite Factory and Don't Panic for WaterAid

Best Digital Campaign Breaking Censorship

• Guide Dogs UK and Motive Agency

• Smithfield Foods

• Storycatchers for Network Rail

Best Educational Campaign

• AnalogFolk for Canesten, Bayer Consumer Health

• Hopscotch for Sport England

• Livity for Speedo, Pentland Group

• NatWest for MoneySense

• Samsung UK, We Are Futures, B+A London, Exposure London, FutureLearn, Digital Catapult

• Sky and Adobe for We Are Futures

• Understood.org in partnership with Good Apple and The Sway Effect

• We Are Tilt and Collingwood Learning for Diageo

Best Environmental Cause Campaign

• Hubbub, Ellipsis Earth, McDonald’s and Barley Communications

• Hell Yeah! For Olio

• Always Be Content for Scottish Water

• AnalogFolk for DSM

• Economist Impact for The Nippon Foundation

• Raw London for Whale and Dolphin Conservation (WDC)

• Superdry

• Veganuary

• WeBelievers and Allison+Partners for Corona

Best Fundraising Campaign

• Project Hope

• TBWA\ANG for Victim Support Malta

Best in Brand Purpose

• Aflac

• Arcadis and Man Bites Dog

• Collectively for Dove

• Economist Impact for Various

• M&C Saatchi Sport and Entertainment for Ballantine’s

Best in Community Engagement

• Barclays/M&C Saatchi Sport & Entertainment

• British Red Cross and Voices Network

• Comms8 for NHS – East of England

• Penguin Random House Children’s UK

• Rinat Akhmetov Foundation

• Ruder Finn for Gaf

• Virtue Worldwide for Polycam, Unesco and Blue Shield

• WPP Unite for Pride In London

Best in Representation of Diversity & Inclusivity in a Campaign

• Ally

• Baldwin& for Ponysaurus Brewing

• Good Relations

• Indeed

• The Boulder Group for SCIEX

• Whalar for DirecTV

• WPP Unite for Pride In London

Best Integrated Campaign (offline & online)

• 23red for The Competition and Markets Authority

• Ally

• Alzheimer’s Society

• Purpose Disruptors

• Veg Power CIC and ITV PLC

Best PR Campaign

• Here Be Dragons for Justice4Grenfell

• Golin for Asics

• Aldi/BCW for Aldi

• Fight or Flight for LinkedIn UK

• Frank for The Lewis Pugh Foundation

• Good Relations for Celebrity Cruises

• We Communications for Vodacom, Vodafone and Safaricom

Best Response to Change

• Always Be Content for Scottish Water

• Budweiser Brewing Group UK&I and Hanover Communications

• Rinat Akhmetov Foundation

• Team Rubicon

Best Social Media Campaign

• Collectively for Dove

• Veg Power CIC and ITV PLC

• Whalar for DirecTV

Best Stunt or Live Event

• 23red for Migrant Help

• BCW Stockholm for Carlsberg Sweden

• EFG

• Here Be Dragons for Justice4Grenfell

Best Use of Creativity

• BCW Stockholm for Carlsberg Sweden

• Good Relations for Celebrity Cruises

• Here Be Dragons for Justice4Grenfell

• Storycatchers for Network Rail

• Virtue Worldwide for Polycam, Unesco and Blue Shield

Best Use of Technology

• Golin for Asics

• Virtue Worldwide for Polycam, Unesco and Blue Shield

Best Video Campaign

• Aldi and BCW

• Catsnake: The Story Agency for RSPB

• Copa90 for Puma

• Hearts and Science for AT&T Mobility

• Storycatchers for Network Rail

• The 10 Group for Now: Pensions

• The Film House for Qatar Fund for Development

• The Progress Film Company for Tommy’s

Campaign of the Year (for profit)

• Ally

• Barclays and M&C Saatchi Sport & Entertainment

• Fight or Flight for LinkedIn UK

• Indeed/Indeed Creative for Indeed is Putting Empathy to Work

• Indeed/Indeed Creative for The Ad Says it All: Work Needs Women

• Timberland, Che Creative and Cr8tive Row

Campaign of the Year (not for profit)

• Alzheimer’s Society

• Citron Violet for United Nations – International Organization for Migration (IOM)

• Penguin Random House Children’s UK

• Rise New York & Partners for Inumeráveis

• Seven Stones for Campaign Against Living Miserably (CALM)

• ThirtyThree for South Yorkshire Police

• Virtue Worldwide for Polycam, Unesco and Blue Shield

• We Are Tilt and Collingwood Learning for Diageo

Change Maker of the Year 2022

• International Olympic Committee

• M&C Saatchi Sport & Entertainment

• Sky

• Verizon

• We Are Futures

Creativity for Good

• Good Relations for Celebrity Cruises

• The Boulder Group for SCIEX

• ASG & Partners for HSC NI Foster Care

• Brunet-García for CDC Division of Drug Overdose Prevention

• Indeed for Rising Voices

• Indeed Creative for Indeed’s Pay Gap Social Experiment

• Rise New York & Partners for Inumeráveis

• Virtue Worldwide for Polycam, Unesco and Blue Shield

Diversity & Inclusion Company of the Year

• Bridge

• Sensis Agency José Villa

• Viaduct Generation

Innovation of the Year

• Economist Impact for Infosys

• Virtue Worldwide for Polycam, Unesco and Blue Shield

Public Awareness Campaign

• BCW Stockholm for Carlsberg Sweden

• Brunet-García for CDC Division of Drug Overdose Prevention

• Debby and Ron for Peace Naturals

• Indeed Creative

• Mother for Goop

• Ogilvy and Carat for Vodafone

• Rise New York & Partners for Inumeráveis

• Shelter