Modern Marketing Marketing & the Marginalized Mental Health

Nominations revealed for The Drum Awards for Social Purpose

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By Dani Gibson | Senior Writer

November 8, 2022 | 11 min read

Brands and agencies in the running include M&C Saatchi, Superdry, Indeed, Shelter, BCW Stockholm, Whalar, Mother, AT&T and Samsung.

ASG & Partners	HSC NI Foster Care

Nominee ASG & Partners for HSC NI Foster Care

The Drum Awards for Social Purpose recognize the brands, agencies and people around the world making a positive contribution through socially responsible marketing.

Our global judging panel – co-chaired by Claire Sanderson, editor-in-chief of Women's Health UK (Hearst), and Eduardo Sarmiento, executive creative director at Brunet-Garcia Advertising – was on the lookout for work that was brave, innovative and demonstrated great results.

Winners will be announced at a ceremony at The Drum Labs in London as part of our week-long awards festival running from December 5-9. You can check out the full shortlist of nominations below:

Best Brand/Charity Collaboration

  • Debby and Ron for Peace Naturals

  • Fight or Flight for LinkedIn UK

  • Penguin Random House Children’s

  • Responsible Business Initiative for Justice for Virgin Unite

  • Rinat Akhmetov Foundation

  • Smartsheet

Best Celebrity/Influencer Brand for Good Partnership

  • Formula E and Unicef

  • Indeed

  • Ruder Finn for Gaf

  • The Clearing for Tom Kerridge and Marcus Rashford, Full Time

Best Content Marketing Campaign

  • Ally

  • Always Be Content for Scottish Water

  • Indeed Creative for Indeed’s Pay Gap Social Experiment

  • Indeed Creative for A New Beginning: Indeed Promotes Pronoun Acceptance at Work

  • Indeed Creative for The Ad Says it All: Work Needs Women

  • The Boulder Group for SCIEX

  • The Kite Factory and Don't Panic for WaterAid

Best Digital Campaign Breaking Censorship

  • Guide Dogs UK and Motive Agency

  • Smithfield Foods

  • Storycatchers for Network Rail

Best Educational Campaign

  • AnalogFolk for Canesten, Bayer Consumer Health

  • Hopscotch for Sport England

  • Livity for Speedo, Pentland Group

  • NatWest for MoneySense

  • Samsung UK, We Are Futures, B+A London, Exposure London, FutureLearn, Digital Catapult

  • Sky and Adobe for We Are Futures

  • Understood.org in partnership with Good Apple and The Sway Effect

  • We Are Tilt and Collingwood Learning for Diageo

Best Environmental Cause Campaign

  • Hubbub, Ellipsis Earth, McDonald’s and Barley Communications

  • Hell Yeah! For Olio

  • Always Be Content for Scottish Water

  • AnalogFolk for DSM

  • Economist Impact for The Nippon Foundation

  • Raw London for Whale and Dolphin Conservation (WDC)

  • Superdry

  • Veganuary

  • WeBelievers and Allison+Partners for Corona

Best Fundraising Campaign

  • Project Hope

  • TBWA\ANG for Victim Support Malta

Best in Brand Purpose

  • Aflac

  • Arcadis and Man Bites Dog

  • Collectively for Dove

  • Economist Impact for Various

  • M&C Saatchi Sport and Entertainment for Ballantine’s

Best in Community Engagement

  • Barclays/M&C Saatchi Sport & Entertainment

  • British Red Cross and Voices Network

  • Comms8 for NHS – East of England

  • Penguin Random House Children’s UK

  • Rinat Akhmetov Foundation

  • Ruder Finn for Gaf

  • Virtue Worldwide for Polycam, Unesco and Blue Shield

  • WPP Unite for Pride In London

Best in Representation of Diversity & Inclusivity in a Campaign

  • Ally

  • Baldwin& for Ponysaurus Brewing

  • Good Relations

  • Indeed

  • The Boulder Group for SCIEX

  • Whalar for DirecTV

  • WPP Unite for Pride In London

Best Integrated Campaign (offline & online)

  • 23red for The Competition and Markets Authority

  • Ally

  • Alzheimer’s Society

  • Purpose Disruptors

  • Veg Power CIC and ITV PLC

Best PR Campaign

  • Here Be Dragons for Justice4Grenfell

  • Golin for Asics

  • Aldi/BCW for Aldi

  • Fight or Flight for LinkedIn UK

  • Frank for The Lewis Pugh Foundation

  • Good Relations for Celebrity Cruises

  • We Communications for Vodacom, Vodafone and Safaricom

Best Response to Change

  • Always Be Content for Scottish Water

  • Budweiser Brewing Group UK&I and Hanover Communications

  • Rinat Akhmetov Foundation

  • Team Rubicon

Best Social Media Campaign

  • Collectively for Dove

  • Veg Power CIC and ITV PLC

  • Whalar for DirecTV

Best Stunt or Live Event

  • 23red for Migrant Help

  • BCW Stockholm for Carlsberg Sweden

  • EFG

  • Here Be Dragons for Justice4Grenfell

Best Use of Creativity

  • BCW Stockholm for Carlsberg Sweden

  • Good Relations for Celebrity Cruises

  • Here Be Dragons for Justice4Grenfell

  • Storycatchers for Network Rail

  • Virtue Worldwide for Polycam, Unesco and Blue Shield

Best Use of Technology

  • Golin for Asics

  • Virtue Worldwide for Polycam, Unesco and Blue Shield

Best Video Campaign

  • Aldi and BCW

  • Catsnake: The Story Agency for RSPB

  • Copa90 for Puma

  • Hearts and Science for AT&T Mobility

  • Storycatchers for Network Rail

  • The 10 Group for Now: Pensions

  • The Film House for Qatar Fund for Development

  • The Progress Film Company for Tommy’s

Campaign of the Year (for profit)

  • Ally

  • Barclays and M&C Saatchi Sport & Entertainment

  • Fight or Flight for LinkedIn UK

  • Indeed/Indeed Creative for Indeed is Putting Empathy to Work

  • Indeed/Indeed Creative for The Ad Says it All: Work Needs Women

  • Timberland, Che Creative and Cr8tive Row

Campaign of the Year (not for profit)

  • Alzheimer’s Society

  • Citron Violet for United Nations – International Organization for Migration (IOM)

  • Penguin Random House Children’s UK

  • Rise New York & Partners for Inumeráveis

  • Seven Stones for Campaign Against Living Miserably (CALM)

  • ThirtyThree for South Yorkshire Police

  • Virtue Worldwide for Polycam, Unesco and Blue Shield

  • We Are Tilt and Collingwood Learning for Diageo

Change Maker of the Year 2022

  • International Olympic Committee

  • M&C Saatchi Sport & Entertainment

  • Sky

  • Verizon

  • We Are Futures

Creativity for Good

  • Good Relations for Celebrity Cruises

  • The Boulder Group for SCIEX

  • ASG & Partners for HSC NI Foster Care

  • Brunet-García for CDC Division of Drug Overdose Prevention

  • Indeed for Rising Voices

  • Indeed Creative for Indeed’s Pay Gap Social Experiment

  • Rise New York & Partners for Inumeráveis

  • Virtue Worldwide for Polycam, Unesco and Blue Shield

Diversity & Inclusion Company of the Year

  • Bridge

  • Sensis Agency José Villa

  • Viaduct Generation

Innovation of the Year

  • Economist Impact for Infosys

  • Virtue Worldwide for Polycam, Unesco and Blue Shield

Public Awareness Campaign

  • BCW Stockholm for Carlsberg Sweden

  • Brunet-García for CDC Division of Drug Overdose Prevention

  • Debby and Ron for Peace Naturals

  • Indeed Creative

  • Mother for Goop

  • Ogilvy and Carat for Vodafone

  • Rise New York & Partners for Inumeráveis

  • Shelter

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