Ad of the Day: Barbour sandwiches sustainability and joy in Paddington Christmas ad
Written by Michael Bond and illustrated by Peggy Fortnum, ‘A Bear Called Paddington’ was first released over sixty years ago and remains a children’s classic to this day. The beloved bear is now back to raise awareness of sustainable apparel.
Barbour has enlisted the help of a beloved children’s book character to spread Christmas cheer this festive season. ‘One of a Kind-ness’ sees Paddington Bear delivering gifts when he notices that Mr Curry, his grumpy and misunderstood neighbor, has been left out by the local carol singers.
To cheer him up, the marmalade sandwich-loving bear decides to get his neighbor a gift. Paddington presents Mr Curry with a unique Barbour jacket that he loves, making him feel part of the community again.
The short video promotes Barbour’s ‘Wax for Life’ service, which hopes to extend the life of its garments. Customers who no longer have use for their jackets can bring them back to the store in return for a voucher. The clothing brand will spruce them up and give them a new home.
Clocking almost 3000 hours of work, the film was hand-painted and has remained true to Fortnum’s signature illustration style.
Production: Passion Pictures