Agency leaders debate: how to build the perfect agency worker
In the first of a new series of debates brought to you by The Drum Network, we ask: does the perfect agency worker exist, and where can you find them?
Perfection in any field is impossible, but that needn’t stop us from chasing it. Since marketing agencies are only as good as the people who comprise them, finding and developing the very best is a top priority.
Perfect talent aligns with the work on offer, so this is a question intimately related to where the industry finds itself now and where it’s heading next. When we gathered three top agency leaders to debate what top talent looks like to them, the discussion naturally led to agencies’ shifts to more purpose-driven work and strategic briefs.
And since perfect people don’t exist, our group also discussed approaches to building teams around ideas of cohesion, diversity and group creativity.
We were joined in this session by:
Hannah Kimuyu, managing director, performance, Brave Bison
Julio Taylor, chief executive officer, Hallam
Jon Greenhalgh, managing director, Adapt Worldwide
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Your world used to be limited by who you knew or where you lived. Now we live life in infinite digital space. Dating online. Working remotely. Minting NFTs. If you thought disruption was a threat before, how about now? Expectations have exploded. New platforms, creators and trends in constant flux. And you’re expected to have this all figured out. Gone are the days when you could turn to an agency – they can’t keep up either. That’s why Brave Bison is a different beast; a media, marketing and technology company built for the new era. We connect digital experiences, creators and conversions, underpinned by a universe like no other – our own social first media network. With monthly views in the billions, we know how to build communities and make hearts roar.Find out more
We’re a multi-award winning full-service digital agency based in the UK, and a trusted partner to some of the world’s biggest national and international brands.Find out more
We're Adapt, a digital performance marketing agency. Here to help you achieve Growth Without Boundaries – whatever your market, whoever your audience and however you measure success.Find out more