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Nominations revealed for The Drum Awards for Social Media 2022

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By Dani Gibson, Senior Writer

November 4, 2022 | 14 min read

Skoda, T-Mobile, Crocs and Bacardi among those in the running at The Drum Awards for Social Media.

Wavemaker UK & Twitter

Nominees Wavemaker UK and Twitter for #Nestflix

The Drum Awards for Social Media reward the most talented people, the best agencies and the amazing social media campaigns from around the world that are changing the media landscape for the better.

In the past few years, we’ve seen TikTok take over, we’ve seen video content become the preferred medium with younger audiences and augmented reality breaching the mainstream audiences. Whether you market to a broad or niche audience, everyone now has a social media plan.

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Our judging panel, chaired by Candice Beck, director of social and influencer at Chipotle and Philippa Dunjay, director of strategy at TikTok, was on the lookout for fresh, impactful, polished and effective work.

Winners will be announced at a ceremony at The Drum Labs in London as part of our week-long awards festival running from December 5-9 and you can check out the full shortlist of nominations below:

Automotive or Transport

  • Twitch for Dr Ing hc F Porsche AG

  • Create & Create Production for Volkswagen Middle East

  • Eight&Four for Genesis Motor Europe

  • OneFifty Consultancy for Mazda UK

  • Digital Voices for Virtuo

B2B

  • Brands2Life for Sitecore

  • The Tree for Anglo American

  • Digital Voices for Meta

  • Media.Monks for T-Mobile (T-Mobile For Business)

Best Celebrity/Influencer Brand Partnership

  • Whalar for Clé de Peau Beauté

  • Barbarian for JBL

  • Whalar for DirecTV

  • Sputnik Floyd FZE for Ras Al Khaimah Tourism Development Authority

  • Billion Dollar Boy for GetYourGuide

  • Digital Voices for Meta

Best Influencer Campaign

  • Collectively for Dove

  • Whalar for Clé de Peau Beauté

  • Brands2Life for LinkedIn

  • QYou Media for Paramount Pictures

  • Crystal Ski Holidays

  • Adobe/Relatable

Best Integrated Campaign

  • Rethink for Kraft Heinz Canada

  • Spark Foundry for Takis

  • Purpose.Ant for Oppo Vietnam

  • Push Live for Oracle Red Bull Racing

  • Tangerine Communications for Specsavers

Best Response to Change

  • Mind

  • OneFifty Consultancy for Harvester

  • Barbarian for Fenty Beauty

Best Social Media Diversity & Inclusivity Program/Initiative

  • Zulu Alpha Kilo for Black Business and Professional Association, Toronto Metropolitan University's Diversity Institute, Canadian Congress on inclusive diversity and workplace equity, Pride at Work Canada

  • Havas Atlanta for Coca-Cola Trademark (The Coca-Cola Company)

  • Brands2Life for LinkedIn

  • UKTV (Dave Channel)

  • VaynerMedia EMEA for Indeed

  • Ogilvy UK for Skoda UK

Best Social Stunt

  • Rethink for Penguin Random House

  • McCann Manchester for Aldi UK

  • Qumin for Marriott International

  • Havas Media for BBC

  • Movement Strategy for Showtime Networks

  • Volt Studio/Inside Ideas Group for Molson Coors

Best Use of Facebook

  • Buxton Water

  • Propel/Oliver Agency for Swoop

  • Purpose.Ant for Generali Vietnam

  • RocketMill for Huggies

Best Use of Instagram

  • Hey Honey for Crocs Europe

  • Hubbub Foundation UK

  • 1DS Collective for Liver King

  • Frisson Creative for Laureus

  • Movement Strategy for Adult Swim

  • Ogilvy UK for Hoka

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Best Use of LinkedIn

  • FCB Inferno for Virgin Group

  • Wavemaker UK and The&Partnership for RNIB

Best Use of Live Video

  • Twitch for Dr Ing hc F Porsche AG

  • Propel/Oliver Agency for Swoop

  • VaynerMedia for TikTok

  • McCann Manchester for Aldi UK

  • OMD UK for Bacardi

Best Use of Snapchat

  • Dentsu for Apache Pizza

  • Havas Media for BBC

Best Use of Social Media Advertising

  • Rethink for Kraft Heinz Canada

  • Empathy Inc for Lifeworks

  • LadBible Group for Tango/Britvic

  • Sputnik Floyd FZE for Ras Al Khaimah Tourism Development Authority

  • The Works for Destination NSW

  • Uncovered Group for Yo!

  • Team Whistle for eBay

Best Use of Tik Tok

  • Whalar for Clé de Peau Beauté

  • VaynerMedia for EMEA + The Kitchen at Kraft Heinz

  • 180 Amsterdam for PepsiCo

  • OneFifty Consultancy for Toby Carvery

  • OK Cool for Nike x JD

  • NatWest

Best Use of Twitter

  • Adidas and Twitter for Next Adidas

  • McCann Manchester for Aldi UK

  • Twitter Next for Netflix UK

  • Wavemaker UK and Twitter for Netflix UK

  • Volt Studio/Inside Ideas Group for Molson Coors

Best User-Generated Content

  • Delightful Communications for Microsoft

  • Oliver Agency for Manulife

  • The River Group for Co-op

  • River Island

Best Viral Campaign

  • 1DS Collective for Liver King

  • McCann Manchester for Aldi UK

  • Coolr for Burger King

  • El Pollo Loco

  • Volt Studio/Inside Ideas Group for Molson Coors

Community Manager of the Year

  • UKTV

  • UKTV (UKTV Play)

  • TMW Unlimited

Consumer Products or Services

  • The Kitchen for Kraft Heinz

  • Volt Studio/Inside Ideas Group for Molson Coors

  • RocketMill for USN

  • U-Studio/Oliver Agency for Unilever/Klondike

  • TMW Unlimited for Emmi Caffè Latte

Fashion/Health/Beauty/Luxury

  • Collectively for Dove

  • Barbarian for JBL

  • MG OMD for Mac (Estee Lauder)

Finance/Professional Services

  • NatWest

  • Purpose.Ant for Generali Vietnam

  • CHS for The Allianz Group

  • Flying Object for Monzo Bank

  • American Express and Eulogy

  • TMW Unlimited for NS&I

Healthcare/Pharma

  • Jungle Creations for Haleon (formerly part of GSK)

  • Born Social for Dettol

  • Empathy Inc for Lifeworks

  • BCW for Novartis Pharmaceuticals

In-House Brand Team of the Year

  • D3 In-House Agency at Frito-Lay North America Inc.

  • T-Mobile

  • Baker Hughes

  • Ivanti

Largest ROI From a Social Media Campaign or Strategy

  • Spark Foundry for Rail Delivery Group

  • Oliver Agency for WestJet

  • Scoppechio for GE Appliances

  • Universum for Unilever MENA

  • Dentsu for Apache Pizza

  • Hey Honey for Crocs Europe

Low Budget

  • Havas Atlanta for Sprite (The Coca-Cola Company)

  • Bark, makers of BarkBox

  • Volt Studio/Inside Ideas Group for Molson Coors

  • Ginga for Burger King

  • Scoppechio for GE Appliances

Most Effective Use of Group or Community

  • Whalar for DirecTV

  • U-Studio/Oliver Agency for Unilever/Klondike

  • Volt Studio/Inside Ideas Group for Molson Coors

  • McCann Manchester for Aldi UK

  • Qualcomm

  • Ogilvy UK for Hoka

Most Effective Use of Insight/Monitoring

  • Movement Strategy for Showtime Networks

  • Havas Atlanta for Sprite (The Coca-Cola Company)

  • Part and Sum for The Nature Conservancy

Most Effective Use of Video

  • Reach Agency for Hulu

  • Jungle Creations and Spark Foundry for Taco Bell

  • Oliver Agency for WestJet

  • Prophet for Scoperta! Wine

  • Envision Racing for Palo Alto Networks

  • Premier League/Team Whistle for Premier League

  • Tangerine Communications for Specsavers

Most Innovative Use of Social

  • Adidas and Twitter for Next

  • McCann Manchester for Aldi UK

  • Movement Strategy for Netflix

  • Twitter Next for Netflix UK

  • Big Village for HBO Max

  • Propel/Oliver Agency for Swoop

Music, Entertainment, Gaming and E-Sports

  • 33Seconds for Sky

  • Big Village for HBO Max

  • Movement Strategy for Showtime Networks

  • Battenhall for Google EMEA (YouTube)

  • OMD UK for Channel 4

Not-for-Profit/Charity

  • Rethink for YWCA Metro Vancouver

  • Mind

  • The Kite Factory and Don't Panic for WaterAid

  • Cubaka for Plan International UK

  • Frisson Creative for Laureus

  • Eight&Four for British Heart Foundation

Public Sector or Government

  • The Met Office

  • OmniGOV at MG OMD for Office for National Statistics

  • Wavemaker UK for Counter Terrorism Policing

  • Sputnik Floyd FZE for Ras Al Khaimah Tourism Development Authority

Retail or E-Commerce

  • Oliver Agency for WestJet

  • Adidas Brand Design/Oliver Agency for Adidas

  • mSix&Partners and LadBible for Tango

  • Ginga for Mercado Livre

  • The Tree for Wenzel’s

  • Twitter Next for Heineken/Strongbow

  • Oliver Agency for Professional Bull Riding

Travel/Tourism/Leisure or Sports

  • OneFifty Consultancy for Airbnb

  • Spark Foundry for Rail Delivery Group

  • Ogilvy UK for Hoka

  • Billion Dollar Boy for Heineken UK

  • Ogilvy UK for Skoda UK

Use of Social Media for Good

  • FCB Inferno for Virgin Group

  • The Met Office

  • Lorraine – ITV Daytime

  • Motive Agency for Guide Dogs UK

  • Lime Pictures for Channel 4

  • Rethink for YWCA Metro Vancouver

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